4 Steps to a Sales-Boosting Account-Based Marketing Program
When sales and marketing combine their expertise, ABM can be remarkably effective. For example, my company, ZoomInfo, implemented an ABM campaign that expanded the pipeline for a product by 114 percent and enlarged its customer base by 30 percent in a mere 90 days.
10 Ways to Build Your Online Identity
Creating and controlling your personal brand for potential employers is imperative these days.
How Today's Top Social Sales Pros Use Tech Tools
Social media is one of the most powerful channels for driving customer acquisition, but its uses are evolving. Whereas marketers and their peers once favored old media tactics on the social networks, simply broadcasting a brand’s message and hoping that it would resonate with someone, today’s more sophisticated B2B social media pros are using platforms like LinkedIn and Twitter for “social selling.”
How To Find The Decision Maker When Buying or Selling Domains
One of the toughest aspects of buying and selling domains comes down to finding the right person to reach out to.
Texting for Recruitment: SMS or SOS?
We’re phone-obsessed. A recent study show that the average user ‘touches’ their phone a crazy 2,617 times every day! We’ll give you a second to digest that: