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Industry Voices: Jump-starting data-driven marketing

September 14, 2016 - FierceCMO

Based on company investments and countless pleas from thought leaders in the B2B space, you might assume data-driven marketing is the secret to helping organizations accelerate growth.

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One Size Doesn't Fit All in ABM

September 14, 2016 - Chief Marketer

Nearly three-quarters of B2B marketers (71%) are dedicating resources to account based marketing. But it’s important to remember that one size doesn’t fit all in ABM, noted Bob Peterson, senior research director, SiriusDecisions.

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Why Smart Entrepreneurs Play It Safe

September 8, 2016 - American Express

Would-be entrepreneurs are often told to embrace risk. I have a one-word response to that: Don't.

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4 Keys to Implementing Effective Account Based Marketing

September 8, 2016 - Chief Marketer

here’s no question that account based marketing (ABM) is beginning to make a difference for many B2B organizations.

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How to Make B2B Data an ROI Catalyst

July 22, 2016 - Sales and Marketing Management

More than ever, marketing departments are feeling pressure from CEOs and sales vice presidents to prove the return on considerable marketing investments.

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