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How Big Data is Transforming Marketing into a Revenue Hub

May 24, 2016 - Chief Marketer

Marketers have always known intuitively that their work was contributing to sales and now, big data is helping them prove marketing isn’t just a cost center.


How To Realize The Promise Of Big Data

May 12, 2016 -

Since the turn of the century, emerging digital marketing channels have ushered in more opportunities for customer and prospect engagement. In most cases, a company website is where the majority of these interactions occur, but what about an email strategy? Third-party advertising campaigns? Social media channels?


ZoomInfo CEO: Long-distance leadership brings surprising insights

April 28, 2016 - SmartBrief

Five years ago, for quality-of-life and cultural reasons, I returned with my wife and our three daughters to my native Israel while still continuing to lead ZoomInfo -- a company I had founded, with headquarters in Waltham, Mass.


An Overview of Data-Driven Marketing in 2016

April 16, 2016 - Business 2 Community

Almost two-thirds of senior marketers strongly agree that data-driven marketing is crucial to success within a hyper-competitive global economy, according to a study released by Forbes Insights in association with Turn. The right data forms the foundation for strategies such as lead generation, customer acquisition and retention, up-sell and cross-sell, customer experiences, and more.


5 Ways to do Research Before Your Interview

April 12, 2016 - The Economic Times

In today's day and age, showing up for an interview without a fair idea of the potential employer is inexcusable. Beginning with the websites of the companies, there are several ways to garner this essential information. Varuni Khosla finds out five ways to do your research before you meet a company representative.