news & press

The latest and greatest news about ZoomInfo.
Are You ABM Ready?
August 11, 2017 - Target Marketing

The new ABM order consolidates your more conventional marketing segments (industry, product/solution, marketing channels, etc.) into one living and breathing target of focus. In essence, each one of your accounts is a nation on its own.

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How to Growth-Hack Your Way to Double-Digit Revenue Gains
August 8, 2017 - Small Biz Daily

With much at stake and little slack, startup owners and other entrepreneurs are finding an ideal solution in growth hacking. Unlike big-budget, long-term initiatives, this approach involves economical experiments with potential to deliver rapid payoffs and double-digit revenue increases.

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Q&A: Demystifying Account Based Marketing
August 2, 2017 15:11 - Chief Marketer

Account based marketing (ABM) is a high priority for many B2B marketers. Laura Ramos, a principal analyst at Forrester Research, offers her thoughts on the main issues surrounding successful implementation of ABM.

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Jay Acunzo on How to be an Exceptional Marketer
July 31, 2017 15:11 - Marketo

Do something different, they say. Be bold. Stand out from the pack! The list of clichéd instructions on how to improve just about anything according to them is, well, endless. So, when all the “expert” advice becomes white noise, we might as well render it meaningless. If we’re all following the same guidance, aren’t we all a bunch of followers?

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