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WALTHAM, Massachusetts, March 3, 2017 ZoomInfo, the world’s most comprehensive B2B database, received three awards at the eleventh annual Stevie® Awards for Sales & Customer Service: Sales Distinction of the Year - Computer Software (Silver), Award for Innovation in Sales (Bronze), and Sales Growth Achievement of the Year (Bronze).

WALTHAM, Massachusetts, February 22, 2017 – The Demand Gen Report editorial staff named ZoomInfo a winner in the “Sales Enablement Campaign” category of their 2017 Killer Content Awards.

February 10, 2017 - Sales and Marketing Management

When sales and marketing combine their expertise, ABM can be remarkably effective. For example, my company, ZoomInfo, implemented an ABM campaign that expanded the pipeline for a product by 114 percent and enlarged its customer base by 30 percent in a mere 90 days.

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February 1, 2017 - CareerCast

Creating and controlling your personal brand for potential employers is imperative these days.

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February 1, 2017 - TNW

Social media is one of the most powerful channels for driving customer acquisition, but its uses are evolving. Whereas marketers and their peers once favored old media tactics on the social networks, simply broadcasting a brand’s message and hoping that it would resonate with someone, today’s more sophisticated B2B social media pros are using platforms like LinkedIn and Twitter for “social selling.”

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January 31, 2017 - Omar and Will

One of the toughest aspects of buying and selling domains comes down to finding the right person to reach out to.

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January 26, 2017 - Beamery

We’re phone-obsessed. A recent study show that the average user ‘touches’ their phone a crazy 2,617 times every day! We’ll give you a second to digest that:

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January 20, 2017 - Marketo

Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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January 18, 2017 - Data Mentors

Once an industry driven by gut instinct, marketing today is now a discipline driven by data. In today’s multi-channel world of brand engagement, data is absolutely essential to fuel the best possible customer engagement and insights along the customer purchase journey.

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January 18, 2017 - American Express Open Forum

Jump-starting company growth to transcend your original product can be challenging. Here are three pathways that may help.

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January 14, 2017 - Inside Big Data

Marketing and sales departments are investing big time in technology to advance account-based marketing (ABM) as the strategy’s popularity soars.

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January 13, 2017 - Sales & Marketing Management

After 20 years of selling software and IT products, the one thing that’s been getting harder year after year is the one thing you can’t avoid in sales. You have to get people on the phone to have discussions. No matter how many articles people post about how cold calling is dead, it’s simply not – no way, no how. Why else would the big trend be to move to inside sales teams and business development rep models?

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January 3, 2017 - DemandGen Report

Among B2B communities, 2016 will be remembered for several new concepts, trends and technologies. But perhaps none have captured more attention than the re-emergence of account-based marketing as a viable growth strategy.

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December 19, 2016 - DemandGen Report

Did you know that tradeshows are often one of the most significant expenses in the marketing budget? An incredible amount of planning and effort go into preparation and execution for tradeshows, often leaving marketers to wonder what the return on investment (ROI) was.

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December 7, 2016 - Engagio

Keeping a healthy Account Based Sales Development operation means providing a steady source of new contacts for each account across all account tiers. We’ve talked at length about selecting and tiering your accounts.

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December 5, 2016 - The ABM Report

Account-based marketing (ABM) just had its hype year. But as Forrester Research explains, companies need to be prudent in how they budget and forecast for ABM.

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November 21, 2016 - Hightower

One of the key parts of being a modern broker is staying up to date with latest technology tools. They can supercharge your business, and you never know when technology might end up being the difference between winning or losing a deal.

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WALTHAM, Massachusetts, October 19, 2016ZoomInfo, a leading B2B market intelligence provider, today launched Company Attributes, a precise, customizable search feature that helps businesses identify and target accounts to take greater advantage of account-based marketing (ABM).

WALTHAM, Massachusetts, October 10, 2016 – ZoomInfo, a leading market intelligence provider, announced its launch of the latest version of ZoomInfo for Salesforce.com, a solution that shortens the B2B sales cycle and decreases call to connect time by providing sales representatives with the contact and company intelligence they need to accelerate the sales process.

October 4, 2016 - Spiro

Let’s face it, sending an email is easy. It’s a passive way to quickly connect with your prospects. And thanks to the internet, finding someone’s email these days is also pretty damn easy.

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