Vice President of Marketing & Product
Hila Nir heads the highly energetic marketing and product teams at ZoomInfo. Nir is responsible for lead generation and branding strategy through inbound and outbound marketing, including email campaigns, website optimization, content marketing, advertising, social media, webinars, and events. As head of the product team, Nir is responsible for creating and executing an integrated roadmap for the company from product planning, to product development, to go-to market strategy.
Nir is a CPA with a M.A. in economics. Prior to joining ZoomInfo, she served in a number of management roles in the financial industry at Brooks-Keret, Giza Singer Even, and Ernest & Young. Her background in business and accounting have allowed her to pioneer a company strategy based on direct success metrics, which allowed ZoomInfo to experience a 37% year-over-year growth, as well as consistent positive ROI, and increased profitability. It’s no surprise that in 2014 Nir was named “One of 20 Women to Watch in Sales Lead Management,” by the Sales Lead Management Association. In addition, Nir’s efforts resulted in a Stevie Award for “Demand Generation Program of the Year.”
The ZoomInfo marketing team has also received several honors including, a BMA B2 Award from the Business Marketing Association, and a Stevie Award for “Inbound Marketing Program of the Year.” The marketing team was recently named a Gold Winner for “Marketing Team of the Year,” by Network Product Guides. Under Nir’s leadership, the marketing team has led a successful PR effort that has turned ZoomInfo into an award winning company. Recent honors include Stevie Awards for “Sales Growth Achievement of the Year,” and, “Sales Department of the Year”, a Red Herring Top 100 North America Award, and a spot on the Inc. 5000 list. ZoomInfo was also a finalist in the IT World Awards, and an SIIA Codie finalist for” Best Business Directory,” and “Best Service Using Aggregated Content.” ZoomInfo was recently named a finalist as one of the “Coolest Companies in Boston.”
When Nir isn’t working, she enjoys reading, traveling, and spending time with her husband and three children.
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