Do you ever feel like your approach to targeting your best possible buyer is like flinging spaghetti on a wall and seeing what sticks? You’re not alone. Despite the massive amount of analytics available to companies today, many marketers are still misfiring and sending the wrong content to the wrong prospects.
Buyer Personas: Know Your Customers, Know Your Prospects
A good way to sharpen your aim is to create buyer personas, which are detailed profiles about your customers. Creating buyer personas helps you determine who to target and with what message. If you don’t truly understand your customers, you risk:
What is Lead Nurturing?
Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.
Why Nurture Leads?
73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign.
What is Canada’s Anti-Spam Legislation (CASL)?
The purpose of Canada’s Anti-Spam Legislation (CASL), which is going into effect on July 1, 2014, is to protect Canadians and other individuals from spam, malware, phishing, and identity theft, while ensuring that businesses can continue to compete in the global marketplace. Beginning on July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL). [b1] We highly recommend you start to take action now if you haven’t already. Continue reading
AngularJS: A Smart Decision for Increased Productivity and Business Agility
By Rohan Jyoti, Software Engineer
Imagine an engine; an engine consists of multiple moving parts, countless nuts and bolts, and precision logic assembled together to make a purposeful machine. Realize that you don’t build an engine by first laying down the foundation and assembling it only to realize that now you must go back and “grab” bits here and there to make it work properly… So why-oh-why would you create an enterprise-level web application in such a hacky, grab-this, grab-that after-the-fact manner? Continue reading