Last week, the CEB Sales and Marketing Summit rocked Las Vegas with a full house of over 1,200 B2B sales and marketing professionals eager to learn about new technologies, trends and challenges. If you attended, hopefully you are now rested from the whirlwind that occurred – the keynotes, sessions, and speed networking, as well as the pool party and the networking lounge with great sponsors. Continue reading
Due to recent economic downturns, people have become more cautious in their careers. In fact, most workers now stay in their jobs longer, opting for the stability and security of their current positions. This poses a big problem for recruiters, as passive candidates are less likely to consider new opportunities. Continue reading
Even sales reps with the best intentions can send emails that read like spam. So do yourself a favor: before hitting the send button, take a look at this list. If your message contains any of these errors, then the cold sales email you’re sending is probably spam. Continue reading
Interest in the logistics and transport industry has steadily diminished. And as the current workforce ages, recruiters are scrambling to fill positions. According to a recent global study, 75% of logistics and supply chain businesses have been affected by skill shortages, with 22% affected either highly or critically. So how can logistics companies combat this skill shortage? Continue reading
Sales reps spend their days tracking down prospects and trying to close deals. Unfortunately, this is often a long, drawn-out process.
The following sales secrets can help you convert leads to customers for much less time and effort. Continue reading
Financial advisors always need to be on their A-game. Consequently, the financial sector faces high turnover as reps burnout from stress, exhaustion or no feeling of accomplishment.
So, how can managers help a new financial advisor succeed?
In the age of the internet, transparency rules. Instead of taking financial advisors on their word, customers are going online to check credentials, performance, reviews and more. In order to be successful, advisors need to make sure they stand out from the crowd.
So how do you compare to the competition? Are your licenses and qualifications up to par? Can you explain to prospective clients how your remuneration isn’t a conflict of interest, and that you have their best interests at heart? These are only some of the critical issues that financial advisors need to keep at the top of their heads when engaging with prospects. Continue reading
Commonly used by sales and marketing professionals, buyer personas are profiles of their best buyers – created by combining the traits, characteristics and behaviors of their most active customers. These profiles are then used to help align communications with their personas’ motivators, values, goals or fears. You can borrow this same principle to create job candidate personas for recruiting. Continue reading
The state of the workforce is rapidly changing. Given the health of the economy, population demographics, social issues and more, it’s no wonder why employment is so volatile.
In order to navigate this constantly shifting landscape, recruiters need to stay abreast of these changes. And with the generational differences of the Millennials vs. Boomers, this is especially important. Continue reading