The state of the workforce is rapidly changing. Given the health of the economy, population demographics, social issues and more, it’s no wonder why employment is so volatile.
In order to navigate this constantly shifting landscape, recruiters need to stay abreast of these changes. And with the generational differences of the Millennials vs. Boomers, this is especially important. Continue reading
What’s the deal with account based marketing (ABM)?
There are multiple articles on how to implement ABM and why it’s the “next big thing” in the B2B industry. And yet, many companies are slow to adopt the strategy. Specifically, 92% of companies acknowledge ABM’s value, but only 20% have had full programs in place for more than a year (source: SiriusDecisions).
We didn’t always understand the hype around ABM. But trust us, it’s worth the effort. Continue reading
If your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.
In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can contact decision makers, you need to conduct research.
Do you have your prospects’ email addresses and direct dial phone numbers at hand? How much do you know about their backgrounds? Searching for this information can take more time than you’d expect. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales 2015 Conference in Boston, MA on September 10. Join us there for information on how to improve the performance of your sales team.
In honor of Bad Poetry Day, ZoomInfo put together an infographic to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry. Continue reading
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading
Most companies that invest in content marketing know it’s important to have a blog, but they don’t always know how to choose the right blog topics. The right type of content can generate leads for your organization and attract more loyal customers. The wrong topics risk branding you as out of touch, or uninformed. Continue reading
No two customers are exactly alike, so why are marketers still sending generic email blasts to their entire database? In order to make your sales and marketing efforts more efficient, segmenting your contact database is a must. People want solutions that align perfectly with their exact needs, but even if you can’t differentiate your product according to different markets, you can still differentiate your messaging. While it might be tempting to reach as many people as possible and just send one email blast to all of your contacts, targeted email campaigns yield approximately 13.46% more opens and 53.05% more click-throughs (source: MailChimp). Continue reading
ZoomInfo has earned a spot on the Inc. 5000 list, Inc. Magazine’s annual ranking of the fastest-growing private companies in America. Continue reading
No sale is guaranteed. However, the right sales strategies set you up for success. Specifically, in order to generate more revenue, you need to know how to engage key decision makers and move them through the sales cycle. Continue reading