Top 3 B2B Marketing Challenges
- Identifying your buyer persona - If you haven't identified your buyer persona, which is a detailed profile of your best customers, then your current marketing strategy is pretty much doomed. Identifying your buyer persona allows you to further segment your marketing database and send targeted messages to your leads. Stop damaging your marketing campaigns and learn how to better understand your customers immediately.
- Maintaining a healthy marketing database - When was the last time you cleansed and updated your marketing database? Unfortunately if you don't know, you're in for some trouble. Data decay happens naturally because people change jobs so frequently, companies go out of business, and mergers occur. In fact, 40% of business objectives fail due to inaccurate data. Make sure you clean and update your B2B database on a regular basis to ensure you're getting the most out of your marketing campaigns.
- Generating high quality leads - If you haven't identified who your best customers are, then how do you know who to target and with what message? Sure you can spend hundreds of thousands of dollars targeting whoever you want on every existing channel in hopes that you'll generate a few high quality leads, but we don't recommend this approach. Identifying your buyer persona gives you the opportunity to target more of the right types of leads for your organization with relevant messages, ensuring you're generating higher quality leads.
What are the challenges you face as a B2B marketer? Let us know in the comments below!
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