As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.Continue reading
Email marketing is scrutinized as an outdated technology whose only purpose is to fill your spam box. Marketers have been using email campaigns for years. With technology constantly changing and evolving, there are countless ways to reach your target audience. So should email still have a place in your strategy?Continue reading
Increase Your Tradeshow ROI with these Tips:Continue reading
Great white sharks are probably the most recognizable underwater predators because they've honed their skills over thousands of years. They've spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark. Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!Continue reading
Determining how to structure your marketing strategy is a complicated task. You’re expected to stay within a determined budget and come up with viable, affordable opportunities to bring in qualified leads. These steps will help you to strategize efficiently and reach most likely buyers:Continue reading
Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs sales people to carry out marketing strategies. They both share the same overall goal: to increase revenue for the company. The challenge is to align the sales and marketing departments so that they can efficiently work towards that goal.Continue reading
What is Lead Nurturing?
Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.
Why Nurture Leads?
73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign.Continue reading