Tag Archives: target audience

11556793_m

Cold Calling: What You Need to Know Before Picking up the Phone

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
12131322_m

Email Marketing: Dead or Alive?

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Email marketing is scrutinized as an outdated technology whose only purpose is to fill your spam box. Marketers have been using email campaigns for years. With technology constantly changing and evolving, there are countless ways to reach your target audience. So should email still have a place in your strategy?

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
tradeshow-roi

3 Ways to Increase Your Tradeshow ROI

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
Tradeshows can be an expensive part of your marketing strategy if you're not getting your return on investment. They're also a great way to generate high quality leads if you're willing to invest. With the proper marketing strategy in place you can turn your leads into sales and increase your tradeshow ROI in no time. Use the tips below to get started.

Increase Your Tradeshow ROI with these Tips:

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
shark week

Target Leads like a Great White Shark

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Great white sharks are probably the most recognizable underwater predators because they've honed their skills over thousands of years. They've spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark. Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
22240059_m

5 Steps to Structuring Your Marketing Strategy

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
22240059_m

Determining how to structure your marketing strategy is a complicated task. You’re expected to stay within a determined budget and come up with viable, affordable opportunities to bring in qualified leads. These steps will help you to strategize efficiently and reach most likely buyers:

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
alignment

The Importance of Sales & Marketing Alignment

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
alignment

Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs sales people to carry out marketing strategies. They both share the same overall goal: to increase revenue for the company. The challenge is to align the sales and marketing departments so that they can efficiently work towards that goal.

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
20304379_m

The Importance of B2B Lead Nurturing

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
 

What is Lead Nurturing?

Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.

Why Nurture Leads?

73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign.

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
value-of-big-data

The Value Of Big Data

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

value-of-big-dataWhat is Big Data?

Big Data encompasses all of the structured and unstructured data that can be found, measured, and analyzed. Where is this data coming from? It can be found through transactions, social media, sensor and M2M data, federal, state, local, and public records, and a variety of other sources. Big data includes all of the information people populate manually as well as the information that can be found about people and businesses. The amount of personal and enterprise information available is growing exponentially in an increasingly technologically-driven world. So what’s the big deal about big data? It isn’t just about dealing with more data than before – big data is characterized by velocity, variety, and variability (the 3 V’s). Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
reach-your-target-audience

ZoomInfo can help you reach your target! Find out how at the SiriusDecisions Summit

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

SiriusDecisions-Summit-sdsummit

ZoomInfo is sponsoring the SiriusDecisions Summit, which is taking place Wednesday, May 21 - Friday, May 23, 2014, in Orlando, Florida.

Stop by booth #65 and learn how ZoomInfo can help your organization: Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest