Tag Archives: reach prospects


[Part 4 of 4] Improving Candidate Response Rates: How to Conclude Your Email

This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.

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[Part 3 of 4] Improving Candidate Response Rates: How to Customize Recruiting Emails

This is part three of our four-part series on how recruiters can increase candidate response rates. Last week, you learned more about creating compelling subject lines and leveraging connections. This week, we’ll discuss the importance of customizing your recruiting emails. Continue reading


6 Sales Prospecting Tips that will Get You Results

As a B2B sales professional, you know the time it takes to hunt down the right prospects and convert them to customers. After all, successful prospecting is at the heart of your job. Start off on the right foot with these six sales prospecting tips: Continue reading


4 Tips on Improving Your Open Rates & Getting People to Forward Your Emails

There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Continue reading


How to Increase Your Sales Productivity & Stop Wasting Time [Infographic]

If your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.

In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can contact decision makers, you need to conduct research.

Do you have your prospects’ email addresses and direct dial phone numbers at hand? How much do you know about their backgrounds? Searching for this information can take more time than you’d expect. Continue reading


7 Mistakes Sales Professionals Wish They Could Undo

Sales professionals: have you heard the news? Gmail now has an official “Undo Send” option. This feature can save you from the embarrassment of accidentally emailing the wrong person. But unfortunately, it can’t solve all your problems. Continue reading


Cold Calling: What You Need to Know Before Picking up the Phone

As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.

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