This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.
As a B2B sales professional, you know the time it takes to hunt down the right prospects and convert them to customers. After all, successful prospecting is at the heart of your job. Start off on the right foot with these six sales prospecting tips: Continue reading
There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Continue reading
If your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.
In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can contact decision makers, you need to conduct research.
Do you have your prospects’ email addresses and direct dial phone numbers at hand? How much do you know about their backgrounds? Searching for this information can take more time than you’d expect. Continue reading
No sale is guaranteed. However, the right sales strategies set you up for success. Specifically, in order to generate more revenue, you need to know how to engage key decision makers and move them through the sales cycle. Continue reading
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most. Continue reading
As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.