Tag Archives: marketing strategy

segmentation

How to Improve Your Segmentation & Target the Right Buyers

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

No two customers are exactly alike, so why are marketers still sending generic email blasts to their entire database? In order to make your sales and marketing efforts more efficient, segmenting your contact database is a must. People want solutions that align perfectly with their exact needs, but even if you can’t differentiate your product according to different markets, you can still differentiate your messaging. While it might be tempting to reach as many people as possible and just send one email blast to all of your contacts, targeted email campaigns yield approximately 13.46% more opens and 53.05% more click-throughs (source: MailChimp). Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
buyer-personas

How to Differentiate Your Products & Services

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

In today’s marketplace it is vital to understand your competitors and your company’s positioning. With this information B2B marketers can make informed decisions about marketing strategy, such as who to target and how to determine the best approach. All of this must align in order for your company to differentiate itself from the competition. It is essential to understand your brand, so what is the best approach? Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
alignment

The Importance of Sales & Marketing Alignment

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

alignment

Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs sales people to carry out marketing strategies. They both share the same overall goal: to increase revenue for the company. The challenge is to align the sales and marketing departments so that they can efficiently work towards that goal.

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

List Segmentation: The Key to Email Marketing Success

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

list-segmentation

List segmentation is the process of creating smaller lists from your larger list. Slicing and dicing your email list into different subgroups allows you to send targeted messages to different contacts, improving open rate, click-through rate (CTR), and conversion rate. It’s the key to email marketing success in organizations of all sizes.

With the proper strategy in place, email marketing campaigns can have a positive impact on the bottom line of an organization. According to the 2013 MarketingSherpa Email Marketing Benchmark Report, 64% of marketers said email marketing’s return on investment (ROI) will increase and 60% said that email marketing is currently producing ROI. In fact, email marketers estimate that 30% of email revenue derives from targeting to specific segments (source: DMA National Email Report 2013).

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest