Tag Archives: marketing campaigns


Marketing Tips: 6 Ways to Master Engagement

Marketing tips are a dime a dozen. And yet, we’re always looking for more.

It may be your job to find actionable insights, but don’t overthink things. At the end of the day, effective campaigns are all about engagement. To put it another way, in order to get more responses, you need to know what your best buyers look for in a B2B email.   Continue reading


7 Bad Habits that Harm your B2B Marketing Campaigns

Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?

The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading


4 Seriously Underrated B2B Marketing Techniques

In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading


3 Ways to Make Your Marketing Messages Standout

Marketing messages are not just in your inbox anymore. Look around – they’re everywhere. In fact, according to AOL & Nielsen, 27,000,000 pieces of content are shared each day! So, what does it take to gain your prospects’ attention and maintain their interest?

With that question in mind, ZoomInfo recently teamed up with To The Point Marketing for a webinar, “How to Use Data to Make Your Marketing Standout.” Continue reading


Demand generation vs. Lead Generation: Important Details Every B2B Marketer Should Know

demand-generation-lead-generationWhat’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading


3 Ways to Increase Your Tradeshow ROI

Tradeshows can be an expensive part of your marketing strategy if you’re not getting your return on investment. They’re also a great way to generate high quality leads if you’re willing to invest. With the proper marketing strategy in place you can turn your leads into sales and increase your tradeshow ROI in no time. Use the tips below to get started.

Increase Your Tradeshow ROI with these Tips:

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shark week

Target Leads like a Great White Shark

Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark.

Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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