Tag Archives: marketing


How to Increase Revenue for the Holidays in 5 Steps

Everyone knows that the holidays are filled with opportunities to engage with eager shoppers. But wait – doesn’t this only apply to B2C? How in the world can B2B marketers increase revenue before the year ends?

Don’t worry. Although many people will be out of the office over the next few weeks, you can still improve your bottom line before then. Use the tips below to ensure you generate as much revenue as possible over the holiday season.   Continue reading


5 Key Takeaways from SiriusDecisions Technology Exchange #SDTechX

Last week, SiriusDecisions held their first Technology Exchange event in San Francisco. With more than 500 attendees and 31 sponsors, the energy was extremely high. The passionate experts made us all feel empowered to go forth and change sales and marketing for the better. Anything seems possible after learning new approaches and amplified abilities, which is why we put together a list of the top 5 key takeaways for you to print out and hang up at your desk. Continue reading


7 Bad Habits that Harm your B2B Marketing Campaigns

Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?

The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading


4 Seriously Underrated B2B Marketing Techniques

In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading


How to Improve Your Segmentation & Target the Right Buyers

No two customers are exactly alike, so why are marketers still sending generic email blasts to their entire database? In order to make your sales and marketing efforts more efficient, segmenting your contact database is a must. People want solutions that align perfectly with their exact needs, but even if you can’t differentiate your product according to different markets, you can still differentiate your messaging. While it might be tempting to reach as many people as possible and just send one email blast to all of your contacts, targeted email campaigns yield approximately 13.46% more opens and 53.05% more click-throughs (source: MailChimp). Continue reading


3 Ways to Make Your Marketing Messages Standout

Marketing messages are not just in your inbox anymore. Look around – they’re everywhere. In fact, according to AOL & Nielsen, 27,000,000 pieces of content are shared each day! So, what does it take to gain your prospects’ attention and maintain their interest?

With that question in mind, ZoomInfo recently teamed up with To The Point Marketing for a webinar, “How to Use Data to Make Your Marketing Standout.” Continue reading


How to Differentiate Your Products & Services

In today’s marketplace it is vital to understand your competitors and your company’s positioning. With this information B2B marketers can make informed decisions about marketing strategy, such as who to target and how to determine the best approach. All of this must align in order for your company to differentiate itself from the competition. It is essential to understand your brand, so what is the best approach? Continue reading


The Top 5 B2B Marketing Myths

Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.

Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Continue reading