What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
The importance of targeted campaigns
Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient.
Lead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.
8 Ways to Promote Your B2B Lead Generation Content:
When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.
Check out the types of email addresses you should remove from your CRM immediately:
ZoomInfo and Webmarketing123 recently held a webinar, “5 Deadly Marketing Data Mistakes (and How to Avoid Them).”
Check out the webinar and learn how to:
- Deliver accurate reporting with a foolproof data hygiene system
- Drive more leads with progressive profiling and smart data segmentation
- Finally tie marketing performance to revenue
You can view the webinar slides below or listen to the recording here.
As a B2B marketer, email campaigns are most likely an important part of your lead generation strategy. Segmenting your data and sending targeted messages to your contacts has proven to work, so why are so many marketers still sending generic email blasts to their entire database? Your contacts have different goals, challenges, and business needs and to run a successful email marketing campaign, you need to send relevant messages to them. Continue reading
ZoomInfo had the opportunity to attend Hubspot’s INBOUND 2014 conference in Boston, MA. The team listened to many educational and inspirational sessions throughout the conference and look forward to sharing key takeaways with you over the next few weeks.
Check out a few takeaways for marketing professionals from #INBOUND14:
Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark.
Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!