Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?
The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading
In honor of Bad Poetry Day, ZoomInfo put together an infographic to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry. Continue reading
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading
No two customers are exactly alike, so why are marketers still sending generic email blasts to their entire database? In order to make your sales and marketing efforts more efficient, segmenting your contact database is a must. People want solutions that align perfectly with their exact needs, but even if you can’t differentiate your product according to different markets, you can still differentiate your messaging. While it might be tempting to reach as many people as possible and just send one email blast to all of your contacts, targeted email campaigns yield approximately 13.46% more opens and 53.05% more click-throughs (source: MailChimp). Continue reading
As a sales or marketing professional, allocating your marketing budget between inbound and outbound approaches can be tough. By measuring the ROI of each method, you can make an educated choice about the best marketing mix. Continue reading
In today’s marketplace it is vital to understand your competitors and your company’s positioning. With this information B2B marketers can make informed decisions about marketing strategy, such as who to target and how to determine the best approach. All of this must align in order for your company to differentiate itself from the competition. It is essential to understand your brand, so what is the best approach? Continue reading
Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.
Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Continue reading
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Continue reading