Closing the sale is never easy, but it’s even harder if a question catches you off guard. Whatever you do, don’t panic. With some preparation, you can salvage the conversation and win over skeptical buyers. Continue reading
The following guest post is from TechnologyAdvice, an Inc. 5000 company based in Nashville, Tenn. that is dedicated to connecting buyers and sellers of business technology.
Plenty of leads make it to the sales accepted stage, but that doesn’t guarantee they’re ready to buy, or that they’re even receptive to a conversation. Any outbound agent or sales development rep (SDR) will probably tell you they’ve lost count of the unproductive phone calls they make. Continue reading
Tradeshows can be an expensive part of your marketing strategy if you’re not getting your return on investment. They’re also a great way to generate high quality leads if you’re willing to invest. With the proper marketing strategy in place you can turn your leads into sales and increase your tradeshow ROI in no time. Use the tips below to get started.
Increase Your Tradeshow ROI with these Tips:
As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.
So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?
Sales emails are an important part of the sales cycle. So how do you get leads to read and respond to the emails your sales reps are sending?
Keep Your Sales Emails Short and to the Point
Sales emails need to be short and to the point. No one is going to spend time reading a two page email. Try the following email layout:
Creating buyer personas is the concept behind successful marketing campaigns. Buyer personas represent different groups of your customer base and help determine who to target and how to segment messages. This information can help you tailor your messaging, which will improve the results of your marketing campaigns. Tailored messages are especially important for organizations that offer multiple solutions. If your messaging is specific to marketing professionals and HR professionals are receiving it, it’s irrelevant to them.