Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark.
Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!
What is Lead Nurturing?
Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.
Why Nurture Leads?
73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign.