ZoomInfo is sponsoring the SiriusDecisions 2015 Technology Exchange in San Francisco from November 19-20.
The end of the month may be approaching, but there’s still time for you to meet your sales quota. However, if you need some extra motivation to get there, we understand. In order to help you finish this month with a strong performance, we’ve gathered some of our favorite sales quotes. Continue reading
No. Nope. Sorry, not interested.
Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. Continue reading
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading
What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading
Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.