This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.
Marketing tips are a dime a dozen. And yet, we’re always looking for more.
It may be your job to find actionable insights, but don’t overthink things. At the end of the day, effective campaigns are all about engagement. To put it another way, in order to get more responses, you need to know what your best buyers look for in a B2B email. Continue reading
Marketers are always looking for ways to improve their email campaigns and generate quality leads. But if you’re emailing unengaged leads, known as email zombies, you could actually be hurting your deliverability rates and Sender Score.
An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts your organization’s IP address at risk of being blacklisted, preventing you from deploying any emails at all.
According to Return Path’s Global Email Deliverability Benchmark Report, only 81% of permission-based emails sent globally make it into email recipients’ inboxes. Additionally, one out of every five emails lands either in a spam or junk folder (7%) or go missing, which usually means these messages are blocked by ISP-level filtering (12%). This means that nearly 20% of emails are undelivered, hurting the deliverability of your email campaigns.
Come see James Hannoosh present ‘Dodging the Recruiting Roadblocks!’ on August 12, 2014 at RecruitaCon – Amazon!
Hiring the right candidate can be difficult. James will explain how to avoid the common roadblocks of recruiting to get more of the right prospects in your pipeline.
Sales emails are an important part of the sales cycle. So how do you get leads to read and respond to the emails your sales reps are sending?
Keep Your Sales Emails Short and to the Point
Sales emails need to be short and to the point. No one is going to spend time reading a two page email. Try the following email layout: