Tag Archives: data experts

shark week

Target Leads like a Great White Shark

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Great white sharks are probably the most recognizable underwater predators because they've honed their skills over thousands of years. They've spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark. Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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10322790_782666168424167_4947296355613569515_n

Learn More About Lead Generation & How to Improve Lead Scoring at LeadsCon!

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ZoomInfo is sponsoring LeadsCon in New York at The Marriot Marquis on August 14-15.

10322790_782666168424167_4947296355613569515_n Stop by booth #504 to learn how ZoomInfo can help your company:
  • Generate more B2B leads
  • Leverage lead scoring
  • Target your best buyers
  • Clean & grow your B2B database
  • Gain deeper insights on existing contacts & prospects
  • Get the full picture on incoming leads
  • And more!
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alignment

The Importance of Sales & Marketing Alignment

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alignment

Sales and marketing are inherently connected. The sales team relies on content and lead generation from marketing and the marketing team needs sales people to carry out marketing strategies. They both share the same overall goal: to increase revenue for the company. The challenge is to align the sales and marketing departments so that they can efficiently work towards that goal.

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profitable-marketing-campaigns

Build More Profitable Marketing Campaigns with Buyer Personas & Lead Scoring

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Knowing and understanding who your prospects and customers are is essential to building more profitable marketing campaigns. In addition to knowing names, email addresses, phone numbers, industries, and titles, it’s important to know who these people are, how they engage with your organization, their needs and interests, and where they are in the sales process. Once you understand the data, you can begin to develop buyer personas and better leverage lead scoring. Continue reading
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