Image courtesy of xedos4/ FreeDigitalPhotos.net
Creating buyer personas is the concept behind successful marketing campaigns. Buyer personas
represent different groups of your customer base and help determine who to target and how to segment messages. This information can help you tailor your messaging, which will improve the results of your marketing campaigns. Tailored messages are especially important for organizations that offer multiple solutions. If your messaging is specific to marketing professionals and HR professionals are receiving it, it’s irrelevant to them.