Tag Archives: buyer personas


Learn How to Leverage Technology at the SiriusDecisions 2015 Technology Exchange

ZoomInfo is sponsoring the SiriusDecisions 2015 Technology Exchange in San Francisco from November 19-20.









Are you planning to attend the 2015 Technology Exchange? We’ll be there!  Continue reading


Marketing Tips: 6 Ways to Master Engagement

Marketing tips are a dime a dozen. And yet, we’re always looking for more.

It may be your job to find actionable insights, but don’t overthink things. At the end of the day, effective campaigns are all about engagement. To put it another way, in order to get more responses, you need to know what your best buyers look for in a B2B email.   Continue reading


5 Types of B2B Leads & How to Sell to Them

Let’s get this straight: your B2B leads have different needs and interests. But after countless conversations, you’ll notice some similarities.

In order to turn more leads into sales, you need to truly understand who you’re speaking with, and how you can help. With this in mind, we put together a list, which outlines how to sell to common lead personalities. Continue reading


7 Bad Habits that Harm your B2B Marketing Campaigns

Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?

The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading


Steps to Creating Buyer Persona Profiles [infographic]

The Importance of Buyer Personas

Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading