This is the final piece in our four-part series on how recruiters can increase candidate response rates. Last week, we went over why recruiters should customize their approach for each candidate they contact. In the conclusion to our series, we’ll discuss CTAs and the dos and the don’ts of the follow-up email.
Well-meaning colleagues love to give their input. However, the B2B industry has changed a lot in recent years, so some sales advice is better ignored. Continue reading
It’s a familiar story. You connect with a sales prospect and the conversation goes well, but then a few days later, the trail goes cold. Now what? Continue reading
Did you know the average response rate for sales voicemails is only 4.8%? (Source: InsideSales). Those aren’t great odds, and as a sales rep, your success depends on your ability to get prospects to respond to you. Additionally, 90% of first time voicemails are never returned (source: RingLead). So how are you supposed to hit your quota and increase revenue if you can’t get prospects to return your call? Continue reading
There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Continue reading
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading
Most companies that invest in content marketing know it’s important to have a blog, but they don’t always know how to choose the right blog topics. The right type of content can generate leads for your organization and attract more loyal customers. The wrong topics risk branding you as out of touch, or uninformed. Continue reading