Tag Archives: B2B lead generation


3 Ways to Get More Out of Your Sales Pipeline

The following blog post was written by Molly MacDonald, Managing Editor at InsightSquared

In a recent report conducted by Salesforce and the Sales Management Association, 63% of executives said their organizations were ineffective at managing their sales pipelines. For companies who fall in that 63%, this is a huge missed opportunity. Continue reading


Lead Gen: How to Use Data to Work Leads through the Funnel

Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading


ZoomInfo Can Help You Improve Your Sales Prospecting at the AA-ISP Inside Sales Leadership Summit

ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.


Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading


Marketo Marketing Nation Summit Attendees: Maximize Your Qualified Leads with Shorter Lead Forms

ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.


Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!

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Social Selling: What is it and Why is it Important?

Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.

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