Tag Archives: B2B lead generation

b2b-lead-generation

8 Ways to Promote Your B2B Lead Generation Content

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lead-generation-contentLead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.

8 Ways to Promote Your B2B Lead Generation Content:

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

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As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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