Tag Archives: B2B lead generation

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ZoomInfo Can Help You Improve Your Sales Prospecting at the AA-ISP Inside Sales Leadership Summit

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ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.

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Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading

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Marketo Marketing Nation Summit Attendees: Maximize Your Qualified Leads with Shorter Lead Forms

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ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.

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Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!

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social-selling

Social Selling: What is it and Why is it Important?

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Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.

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B2B Lead Generation Checklist

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b2b-lead-generationGenerate More of the Right Leads

One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?

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8 Ways to Promote Your B2B Lead Generation Content

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lead-generation-contentLead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.

8 Ways to Promote Your B2B Lead Generation Content:

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

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As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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