The following blog post was written by Molly MacDonald, Managing Editor at InsightSquared.
In a recent report conducted by Salesforce and the Sales Management Association, 63% of executives said their organizations were ineffective at managing their sales pipelines. For companies who fall in that 63%, this is a huge missed opportunity. Continue reading
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading
What do you know about social selling? Most sales reps haven’t received any formal training in this area. However, utilizing social media can help your team generate more leads, interact with prospects, and speed up the sales cycle. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.
Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading
The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source: CEB). Not only that, but more people are now involved in the decision-making process. Continue reading
Are you attending the Salesforce World Tour in Boston on April 9? If so, don’t miss our session, “Data, data everywhere… Insights to actions.” Continue reading
ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.
Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most. Continue reading
Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?