Tag Archives: B2B database


Dreamforce 2015: Learn How To Stop The Fight Between Sales & Marketing

ZoomInfo is sponsoring Dreamforce 2015 in San Francisco, CA from September 15-18.


Have you registered for Dreamforce 2015 yet? We’ve partnered with the Dreamforce team to offer you a discount. Use the promo code EC15ZMNF for $100 off your registration fee. Continue reading


SiriusDecisions 2015 Summit: Focus on Effective Ways to Grow & Outperform Your Competition with ZoomInfo

ZoomInfo is sponsoring the SiriusDecisions 2015 Summit in Nashville, Tennessee from May 12-15.


Stop by the ZoomInfo booth at the SiriusDecisions 2015 Summit to learn how we can help you grow and outperform your competition. Continue reading


7 Ways to Grow Your Marketing Database

Grow Your Marketing Database

Marketing databamarketing-databaseses decay rapidly because of how often people change jobs or titles, companies go out of business, or mergers occur. In fact, up to 25% of most B2B database contacts contain critical errors and 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate (source: Data Decay: Is Your Database Full of Rotten Apples? [infographic]).

As a marketer, it’s your job to generate leads and continue to grow your marketing database. If you don’t already have a strategy in place, here are some you can implement.

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5 Deadly Marketing Data Mistakes (and How to Avoid Them)

ZoomInfo and Webmarketing123 recently held a webinar, “5 Deadly Marketing Data Mistakes (and How to Avoid Them).”

Check out the webinar and learn how to:

  • Deliver accurate reporting with a foolproof data hygiene system
  • Drive more leads with progressive profiling and smart data segmentation
  • Finally tie marketing performance to revenue

You can view the webinar slides below or listen to the recording here.

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Cold Calling: What You Need to Know Before Picking up the Phone

As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.

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Get Leads With the Right Sales Pitch

Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:

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Going Beyond the Business Card

Marketers and sales people have depended on business cards for too long! You collect piles of contacts from trade shows, conferences, and other business events, which you have to manually input into a CRM. You keep the cards in heaping piles in case you need to refer back to them, but would you even be able to find the one you’re looking for?

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