Tag Archives: B2B data

5 Deadly Marketing Data Mistakes (and How to Avoid Them)

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ZoomInfo and Webmarketing123 recently held a webinar, "5 Deadly Marketing Data Mistakes (and How to Avoid Them)."

Check out the webinar and learn how to:

  • Deliver accurate reporting with a foolproof data hygiene system
  • Drive more leads with progressive profiling and smart data segmentation
  • Finally tie marketing performance to revenue

You can view the webinar slides below or listen to the recording here.

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Cold Calling: What You Need to Know Before Picking up the Phone

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As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.

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Going Beyond the Business Card

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Marketers and sales people have depended on business cards for too long! You collect piles of contacts from trade shows, conferences, and other business events, which you have to manually input into a CRM. You keep the cards in heaping piles in case you need to refer back to them, but would you even be able to find the one you’re looking for?

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shark week

Target Leads like a Great White Shark

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Great white sharks are probably the most recognizable underwater predators because they've honed their skills over thousands of years. They've spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark. Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

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As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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Learn More About Lead Generation & How to Improve Lead Scoring at LeadsCon!

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ZoomInfo is sponsoring LeadsCon in New York at The Marriot Marquis on August 14-15.

10322790_782666168424167_4947296355613569515_n Stop by booth #504 to learn how ZoomInfo can help your company:
  • Generate more B2B leads
  • Leverage lead scoring
  • Target your best buyers
  • Clean & grow your B2B database
  • Gain deeper insights on existing contacts & prospects
  • Get the full picture on incoming leads
  • And more!
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sales-productivity

How to Increase Sales Productivity & Drive More Revenue

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How much time are you wasting Googling phone numbers and contact information or calling stale leads? Imagine how much your productivity would increase if you had the contact information for all of your leads right at your fingertips.

Use these 5 ways to increase the productivity of your sales team:

  1. Convert stale or incomsales-productivityplete records into productive leads - Regularly cleanse and update your B2B database with email addresses, phone numbers, titles, company information, etc. to prevent your business database from decaying. Did you know 62% of organizations rely on marketing and prospect data that's inaccurate?
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james

Get More Out of Prospecting! ZoomInfo Will Tell You How at RecruitaCon – Amazon

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james

Come see James Hannoosh present ‘Dodging the Recruiting Roadblocks!’ on August 12, 2014 at RecruitaCon – Amazon!

Hiring the right candidate can be difficult. James will explain how to avoid the common roadblocks of recruiting to get more of the right prospects in your pipeline. Continue reading
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simple steps to empower

Simple Steps to Empower Your Sales Team

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The Usual Method

Sales force compensation is the largest marketing investment for most B2B companies. In fact, U.S. companies spend over $800 billion on it each year. Traditionally, sales teams have been incentivized a bit differently than the rest of employees. They are on the front lines talking to customers, battling to bring in revenue for your company. Their efforts have been quantified based on the revenue they bring in. We often think of sales people as a different breed of employees: competitive, driven, and motivated by money. Continue reading

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5 Steps to Structuring Your Marketing Strategy

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Determining how to structure your marketing strategy is a complicated task. You’re expected to stay within a determined budget and come up with viable, affordable opportunities to bring in qualified leads. These steps will help you to strategize efficiently and reach most likely buyers:

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