Sales - Tips, Strategy and Tools

b2b-lead-generation

8 Ways to Promote Your B2B Lead Generation Content

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

lead-generation-contentLead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.

8 Ways to Promote Your B2B Lead Generation Content:

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

15 B2B Sales, Marketing, and Lead Generation Statistics

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

b2b-sales-statisticsSales and marketing campaigns and tactics are often implemented based around the most popular statistics. The statistics below emphasize the importance of sales and marketing alignment, identifying your buyer personas, segmenting your contacts, personalizing your messaging, lead nurturing programs, and having deeper insights available on leads in order to hold educated conversations.

Here are the top 15 B2B sales, marketing, and lead generation statistics you should pay attention to:

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
11343993_m

Get Leads With the Right Sales Pitch

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
shark week

Target Leads like a Great White Shark

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Great white sharks are probably the most recognizable underwater predators because they’ve honed their skills over thousands of years. They’ve spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark.

Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
data-decay

Data Decay: Is Your B2B Database Full of Rotten Apples? [infographic]

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

The experts at ZoomInfo put together an infographic outlining data decay’s costly impact. Here are some statistics for you to pay attention to:

  • 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate
  • Up to 25% of B2B database contacts contain critical errors
  • 40% of business objectives fail due to inaccurate data
  • 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

8 Best Practices for Protecting Your Email Reputation

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Maintaining a good email reputation is the best way to ensure the deliverability of your messages. Internet service providers (ISPs) are always coming up with new ways to block spam, creating a never ending battle for marketers to reach their intended recipients and protect their company’s sender reputation.

email reputation

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Follow these 8 steps to improve your email deliverability rate and protect your company’s sender reputation: Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

How to Create Buyer Personas & Turn Your Leads into Sales

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
buyer-personas

Image courtesy of xedos4/ FreeDigitalPhotos.net

Creating buyer personas is the concept behind successful marketing campaigns. Buyer personas represent different groups of your customer base and help determine who to target and how to segment messages. This information can help you tailor your messaging, which will improve the results of your marketing campaigns. Tailored messages are especially important for organizations that offer multiple solutions. If your messaging is specific to marketing professionals and HR professionals are receiving it, it’s irrelevant to them.

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest