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sales-process

The Data Behind an Effective Sales Process [infographic]

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An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?

  • Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
  • Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
  • The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
  • Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue
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    b2b-data

    What Your B2B Data Can Tell You

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    b2b-dataLying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.

    In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.

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