Last week, ZoomInfo sponsored and attended the SiriusDecisions Summit in Nashville, Tennessee. At the conference, our team had the chance to chat with attendees and learn from the best in the industry. Now that we’re back in the office, we’re excited to share our insights with you. Continue reading
ZoomInfo is sponsoring Sales Velocity 2015 in Denver, CO on June 16.
Have you registered for ConnectAndSell’s Sales Velocity 2015? We’ll be there, along with all levels of sales and marketing professionals. Join us for more information on how to empower your organization with technology. Continue reading
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Continue reading
What do you know about social selling? Most sales reps haven’t received any formal training in this area. However, utilizing social media can help your team generate more leads, interact with prospects, and speed up the sales cycle. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.
Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most. Continue reading
Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
Lying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.
In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.