ZoomInfo is sponsoring Sales Velocity 2015 in Denver, CO on June 16.
Have you registered for ConnectAndSell’s Sales Velocity 2015? We’ll be there, along with all levels of sales and marketing professionals. Join us for more information on how to empower your organization with technology. Continue reading
What do you know about social selling? Most sales reps haven’t received any formal training in this area. However, utilizing social media can help your team generate more leads, interact with prospects, and speed up the sales cycle. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.
Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most. Continue reading
Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue
Lying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.
In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.