ZoomInfo is sponsoring MarketingProf’s 2014 B2B Marketing Forum in Boston October 8-10!
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.
As a recruiter, you have more information sources than ever at your disposal to help find candidates for open positions. But to use them effectively, you need solid keyword skills, of the sort your high school librarian may have taught you. Chris Murdock, senior partner at IQ Talent Partners, can help if you’ve forgotten those long-ago lessons.
A new ZoomInsights article explains the keyword strategies that yield the best results. For example, Murdock starts by using many keywords to produce a small list of possible candidates and then gradually expands the pool by making the search less and less specific.
These and other ways to improve search efficiency and effectiveness appear in the article. Check it out!
What if you had a deep understanding of what drove candidates, what moved them, how they’d fit in at your company and what they were really looking for … before they ever set foot in the door? No crystal ball required. Personas can get you there.
Regularly used by marketers, personas predict the behaviors, attitudes and motivations of a group of people. Because they share certain traits, the members of these groups tend to make similar decisions. Sourcers and recruiters can leverage these likenesses to speed up the hiring process, inform candidate decisions and generally make themselves look smart.
A new article on ZoomInsights looks at how recruiters can benefit from creating personas. It also introduces the process of creating them.
If you don’t want to admit that selling is a major part of the recruiting process, you’re not alone. But recruiters with superior sales skills are consistent top performers.
A new ZoomInsights article explains that sales skills are a basic core competency that all recruiters must have. The article also helps readers build three important sales skills to improve their results:
As recruiting expert Nancy Parks puts it, “Having solid sales skills will make you more resilient and help you know what to do in challenging situations.” Read more on ZoomInsights.
If you’re a recruiter who thinks Web analytics are solely the domain of the marketing or IT department, you’re missing a chance to spend your budget more wisely and improve your ads and your own website. A ZoomInsights article introduces recruiters to the world of Web analytics and the kinds of useful information that are available.
The article discusses metrics available both from third-party job sites and your company’s own career site. For example, it covers how analytics can help you know where you might be losing potential candidates. Check it out!
Corporate recruiting videos are becoming less of a luxury and more of a necessity. Why? People have become too impatient to read. Studies show they’d much rather get the same information by watching video.
Learn more about why recruiting video is so important in our ZoomInsights article on the topic. Various experts also share helpful information about what to include in a video, optimal video length and how to produce recruiting video on the cheap.
If you haven’t created a recruiting video yet, reading our ZoomInsights article is a great way to start.
Recruiting expert Dr. John Sullivan recently gave a terminal diagnosis to the career of sourcing. “Finding top talent will always be important, but eventually it will become so easy that, except in specialized cases, there will be no reason to have it done by highly paid recruiters,” Sullivan wrote.
A new ZoomInsights article examines Sullivan’s position and some reaction to it. It turns out Sullivan gave voice to what many in the industry were already thinking, although some are a bit more optimistic.
For example, one recruiting expert told ZoomInsights that changes in the definition of the sourcing function could keep it alive a bit longer. Others say that as developing candidate sources produces more and more candidates, it will take more work to find the best ones for each position.
Read more in our new article, “Is sourcing dying, or just morphing?”