The math is simple. Shorter lead generation forms = more submissions, which leads to a higher conversion rate. Not only that, but shorter forms also reduce the amount of junk entering your database. Continue reading
Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading
Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.
Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.
“There’s not enough time…I’m too busy.” Sound familiar? Time management is often difficult for B2B sales reps. In a typical day, sales people have to divide their time between emails, administrative work, aligning with marketing, researching leads, and of course, making phone calls. However, there’s no need to feel overwhelmed.
There’s no doubt that sales metrics are important, especially for B2B marketers. As a marketer, generating leads isn’t enough. You need to know which campaigns are actually generating engagement, leading to conversations, and creating new opportunities for your sales team. But where do you start?
ZoomInfo is attending The Live RampUp Summit at the Santa Clara Convention Center on February 26!
Have you registered for the Live RampUp Summit Yet? We’ll be there, along with over 1500 attendees!
ZoomInfo is sponsoring The MarketingSherpa Email Summit in Las Vegas, NV February 23-26!
Have you registered for the Marketing Sherpa Email Summit yet?