The following blog post was written by Molly MacDonald, Managing Editor at InsightSquared.
In a recent report conducted by Salesforce and the Sales Management Association, 63% of executives said their organizations were ineffective at managing their sales pipelines. For companies who fall in that 63%, this is a huge missed opportunity. Continue reading →
In today’s marketplace it is vital to understand your competitors and your company’s positioning. With this information B2B marketers can make informed decisions about marketing strategy, such as who to target and how to determine the best approach. All of this must align in order for your company to differentiate itself from the competition. It is essential to understand your brand, so what is the best approach? Continue reading →
Marketing myths are more common than you’d think. For instance, until this year’s SiriusDecisions Summit, many marketers believed that 57% of buyers have made a decision before talking to a sales rep. But that’s not the case.
Have you ever played the game, “Two Truths and a Lie?” Well, marketing myths are a bit like that. You can’t always tell what to believe, especially when the information comes from otherwise trustworthy sources. Continue reading →
In order to be successful, sales reps need to engage their leads at every stage of the funnel. But first, they need to identify the right contacts and get them on the phone. Simple, right? Continue reading →
Last week, ZoomInfo sponsored and attended the SiriusDecisions Summit in Nashville, Tennessee. At the conference, our team had the chance to chat with attendees and learn from the best in the industry. Now that we’re back in the office, we’re excited to share our insights with you. Continue reading →
Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.
ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.
Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading →
ZoomInfo is sponsoring Sales Velocity 2015 in Denver, CO on June 16.
Have you registered for ConnectAndSell’s Sales Velocity 2015? We’ll be there, along with all levels of sales and marketing professionals. Join us for more information on how to empower your organization with technology. Continue reading →
Aligning sales and marketing should be one of your organization’s top priorities. These two teams may not always agree, but they need to work toward common goals. In fact, when both departments communicate effectively, they can generate more leads and increase revenue. Still not convinced? Continue reading →