Marketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading
You’ve done your research. You’ve found the top candidates. Now comes the hardest part of candidate sourcing: how do you get them to respond to your emails?
While some recruiters might jump the gun – shooting off a cookie-cutter job listing to everyone on their list – you know better.
Everyone knows that in sales, time means money. But did you know that you can generate more revenue for less effort? This is where your key accounts come in. All you need to do is focus on organizations that are most likely to generate revenue or help you reach other strategic business goals. Continue reading
There is a certain mystique that is attached to the notion of growth. Sales growth is seen as elusive and unpredictable, but is it really? I have a close friend who recently closed his series A funding for a B2B product. He already has some revenue and wants to grow 3x in the next 12 months. When I asked him about how he plans to get there – his response was somewhat in these lines, “I plan to hire smart people, create a stellar sales team and believe they’ll do all the right things that will lead us to 3x growth in revenue.” Continue reading
A few weeks ago, a story broke out about a couple who RSVP’d yes to a wedding, but didn’t show up, without so much as a text message. For some reason, this got a lot of media coverage with people taking both the bride’s side and the guest’s side.
Why aren’t we as angry about people RSVP’ing yes and then not showing up for corporate events? Continue reading
Last week, the CEB Sales and Marketing Summit rocked Las Vegas with a full house of over 1,200 B2B sales and marketing professionals eager to learn about new technologies, trends and challenges. If you attended, hopefully you are now rested from the whirlwind that occurred – the keynotes, sessions, and speed networking, as well as the pool party and the networking lounge with great sponsors. Continue reading
B2B marketing strategies often involve some level of trial and error. That being said, you can speed up the process if you follow certain guidelines. Continue reading