Marketo-Marketing-Nation-Summit

Marketo Marketing Nation Summit Attendees: Maximize Your Qualified Leads with Shorter Lead Forms

ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.

Marketo-Marketing-Nation-Summit

Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!

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TechFest

Two Days of Innovation at ZoomInfo’s TechFest!

A few times per year ZoomInfo holds TechFest, a two day period for the engineering team to collaborate on mini projects with few constraints. During this time the engineers are encouraged to have fun and experiment. In fact, the only rule is there are no good or bad ideas. Continue reading

Modern-Marketing-Experience

Learn How to Fuel Your Funnel with the Right Contacts at Oracle’s Modern Marketing Experience Show!

ZoomInfo is sponsoring the Modern Marketing Experience in Las Vegas, NV from March 30-April 2!

Modern Marketing Experience

Have you registered for the Modern Marketing Experience yet? We’ve partnered with Oracle to offer you a discount. Use the promo code ZOOMINFO_75 to get $75 off your registration fee! Continue reading

improve-conversion-rates

How Shorter Lead Forms Improve Conversion Rates

Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading

#C2C15 Takeaways for B2B Marketing Professionals

Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.

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social-selling

Social Selling: What is it and Why is it Important?

Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.

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Right Message for the Right Target: The Equation for Sales Prospecting Success

knowledgetree_horizontal-registered

The following blog post was written by Peter Mollins, Vice President of Marketing at KnowledgeTree

Sales Prospecting has grown steadily more important for B2B companies. In fact, a study by InsideSales.com and the Kellogg School of Management showed that having a specialized prospecting team increased close ratios from 10% to 17%.

So it’s critical that sales leaders look to implement best practices to support sales prospecting activities. That’s why ZoomInfo and KnowledgeTree teamed up on a webinar called “Supercharge Your Sales Prospecting,” which looked at approaches you can take now to increase sales prospecting effectiveness.

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