Top 8 Marketing Trends that Define 2016

marketing-trendsMarketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading


[Part 1 of 4] Improving Candidate Response Rates: How to Start Candidate Sourcing

You’ve done your research. You’ve found the top candidates. Now comes the hardest part of candidate sourcing: how do you get them to respond to your emails?

While some recruiters might jump the gun – shooting off a cookie-cutter job listing to everyone on their list – you know better.

Continue reading


Can Business Growth be Repeatable and Deterministic?

There is a certain mystique that is attached to the notion of growth. Sales growth is seen as elusive and unpredictable, but is it really? I have a close friend who recently closed his series A funding for a B2B product. He already has some revenue and wants to grow 3x in the next 12 months. When I asked him about how he plans to get there – his response was somewhat in these lines, “I plan to hire smart people, create a stellar sales team and believe they’ll do all the right things that will lead us to 3x growth in revenue.” Continue reading


5 Sales Enablement Tips for B2B Marketers

The goal of sales enablement is to increase productivity, ensuring that reps have the information, as well as the tools, they need to drive revenue (source: Brainshark). Now, that sounds great in theory. But what does it take to implement this strategy effectively? Continue reading


Corporate Events: If You RSVP Yes, Show Up

A few weeks ago, a story broke out about a couple who RSVP’d yes to a wedding, but didn’t show up, without so much as a text message. For some reason, this got a lot of media coverage with people taking both the bride’s side and the guest’s side.

Why aren’t we as angry about people RSVP’ing yes and then not showing up for corporate events? Continue reading


Learn How to Leverage Technology at the SiriusDecisions 2015 Technology Exchange

ZoomInfo is sponsoring the SiriusDecisions 2015 Technology Exchange in San Francisco from November 19-20.









Are you planning to attend the 2015 Technology Exchange? We’ll be there!  Continue reading


Two Key Takeaways from the CEB Sales and Marketing Summit

Last week, the CEB Sales and Marketing Summit rocked Las Vegas with a full house of over 1,200 B2B sales and marketing professionals eager to learn about new technologies, trends and challenges. If you attended, hopefully you are now rested from the whirlwind that occurred – the keynotes, sessions, and speed networking, as well as the pool party and the networking lounge with great sponsors. Continue reading