Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading
What’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.
Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading
Are you attending the Salesforce World Tour in Boston on April 9? If so, don’t miss our session, “Data, data everywhere… Insights to actions.” Continue reading
Shorter Lead Forms = Higher Conversion Rates
Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:
- Short (5 fields) conversion = 13.4%
- Medium (7 fields) conversion = 12%
- Long (9 fields) conversion = 10%
ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.
Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!
Inside sales is both an art and a science. In order to succeed, you need to identify your target market, but you also need to know how to hold relevant conversations with decision makers you care about most. Continue reading