The state of the workforce is rapidly changing. Given the health of the economy, population demographics, social issues and more, it’s no wonder why employment is so volatile.
In order to navigate this constantly shifting landscape, recruiters need to stay abreast of these changes. And with the generational differences of the Millennials vs. Boomers, this is especially important. Continue reading
What’s the deal with account based marketing (ABM)?
There are multiple articles on how to implement ABM and why it’s the “next big thing” in the B2B industry. And yet, many companies are slow to adopt the strategy. Specifically, 92% of companies acknowledge ABM’s value, but only 20% have had full programs in place for more than a year (source: SiriusDecisions).
We didn’t always understand the hype around ABM. But trust us, it’s worth the effort. Continue reading
Did you know the average response rate for sales voicemails is only 4.8%? (Source: InsideSales). Those aren’t great odds, and as a sales rep, your success depends on your ability to get prospects to respond to you. Additionally, 90% of first time voicemails are never returned (source: RingLead). So how are you supposed to hit your quota and increase revenue if you can’t get prospects to return your call? Continue reading
Nail biting, stress-eating, skipping breakfast…it’s easy to justify your own bad habits. But what about the ones that hurt your marketing campaigns?
The best way to break a bad habit is to replace it with something better. With this in mind, we’ve gathered a list of common practices in the B2B industry, as well as suggestions on what you can do differently. Continue reading
The Importance of Buyer Personas
Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading
There’s nothing more frustrating than taking the time to develop an entire email campaign, only to have it die in your contacts’ inboxes, unopened. Worse yet is when they do open, but take no action. No click throughs, no forwards – nothing. But before you go ripping out your hair in frustration, here are four methods marketers can use to help increase open rates and encourage readers to forward the message on to others. Continue reading
If your goal is to increase sales productivity, start by asking how much time you waste on non-selling activities.
In a typical day, we’d be shocked if you spend 8 hours on the phone. After all, you’re not a robot. And even before you can contact decision makers, you need to conduct research.
Do you have your prospects’ email addresses and direct dial phone numbers at hand? How much do you know about their backgrounds? Searching for this information can take more time than you’d expect. Continue reading
ZoomInfo is sponsoring the AA-ISP Inside Sales 2015 Conference in Boston, MA on September 10. Join us there for information on how to improve the performance of your sales team.
In honor of Bad Poetry Day, ZoomInfo put together an infographic to ensure you’re sending targeted marketing campaigns to your contacts and not bad poetry. Continue reading
In an effort to identify the most effective marketing techniques, many organizations insist on implementing the latest industry trends. However, as a data-driven company, we believe it’s important to stick with what works. There’s no need to abandon older methods, as long as they still deliver significant results. Continue reading