Category Archives: Lead Generation

How Data Empowers Sales & Marketing Alignment

Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

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Lead Gen: How to Use Data to Work Leads through the Funnel

Lead gen is a never ending task for B2B marketers. In order to grow your revenue, you need to find a large number of qualified leads. But that’s not enough. You also need to have a strategy in place to quickly move them through your sales funnel from lead to customer. Continue reading


SiriusDecisions 2015 Summit: Focus on Effective Ways to Grow & Outperform Your Competition with ZoomInfo

ZoomInfo is sponsoring the SiriusDecisions 2015 Summit in Nashville, Tennessee from May 12-15.


Stop by the ZoomInfo booth at the SiriusDecisions 2015 Summit to learn how we can help you grow and outperform your competition. Continue reading


Top 10 Tips for Executing Successful Webinars

Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading


Demand generation vs. Lead Generation: Important Details Every B2B Marketer Should Know

demand-generation-lead-generationWhat’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading


ZoomInfo Can Help You Improve Your Sales Prospecting at the AA-ISP Inside Sales Leadership Summit

ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.


Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading