Last week, SiriusDecisions held their first Technology Exchange event in San Francisco. With more than 500 attendees and 31 sponsors, the energy was extremely high. The passionate experts made us all feel empowered to go forth and change sales and marketing for the better. Anything seems possible after learning new approaches and amplified abilities, which is why we put together a list of the top 5 key takeaways for you to print out and hang up at your desk. Continue reading
As a marketing professional, your default setting may be crisis mode. Low budget? High expectations? A lot of competition? We’ve all been there. Continue reading
The Importance of Buyer Personas
Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading
The end of the month may be approaching, but there’s still time for you to meet your sales quota. However, if you need some extra motivation to get there, we understand. In order to help you finish this month with a strong performance, we’ve gathered some of our favorite sales quotes. Continue reading
No. Nope. Sorry, not interested.
Rejection is painful, no matter how your sales prospects say it. If you’re tempted to cry, throw your phone against the wall, or quit on the spot, we don’t blame you. However, there are better ways to channel your frustration. Continue reading