Inbound Marketing - Tips, Strategy and Tools

How Data Empowers Sales & Marketing Alignment

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Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

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successful-webinars

Top 10 Tips for Executing Successful Webinars

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Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading

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Improve Your Inbound Marketing Campaigns by Shortening Your Lead Forms [infographic]

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Shorter Lead Forms = Higher Conversion Rates

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

  • Short (5 fields) conversion = 13.4%
  • Medium (7 fields) conversion = 12%
  • Long (9 fields) conversion = 10%

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How Shorter Lead Forms Improve Conversion Rates

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Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading

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How to Generate More Leads from Your Next Webinar

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generate-more-leadsWebinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.

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