Category Archives: Inbound Marketing


5 Key Takeaways from SiriusDecisions Technology Exchange #SDTechX

Last week, SiriusDecisions held their first Technology Exchange event in San Francisco. With more than 500 attendees and 31 sponsors, the energy was extremely high. The passionate experts made us all feel empowered to go forth and change sales and marketing for the better. Anything seems possible after learning new approaches and amplified abilities, which is why we put together a list of the top 5 key takeaways for you to print out and hang up at your desk. Continue reading


Top 8 Marketing Trends that Define 2016

marketing-trendsMarketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading


How To Use Your B2B Data To Ensure Your Blog Topics Are Relevant To Your Audience

Most companies that invest in content marketing know it’s important to have a blog, but they don’t always know how to choose the right blog topics. The right type of content can generate leads for your organization and attract more loyal customers. The wrong topics risk branding you as out of touch, or uninformed. Continue reading


5 B2B Marketing Lessons From Mother Nature

Shark Week may be over, but the marketing lessons don’t have to end there. Sure, it’s possible to target leads like a great white shark. But as marketers, we can also draw inspiration from other aspects of the world around us. Continue reading

How Data Empowers Sales & Marketing Alignment

Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.

ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.

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#MKTGNation Takeaways for Marketing Professionals

This week, ZoomInfo sponsored and attended the Marketo Marketing Nation Summit in San Francisco, California. Our team had a great time chatting with attendees at the ZoomInfo booth.

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During the conference, we also had the chance to attend sessions and gain insight from industry thought leaders. Continue reading


Top 10 Tips for Executing Successful Webinars

Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading


Improve Your Inbound Marketing Campaigns by Shortening Your Lead Forms [infographic]

Shorter Lead Forms = Higher Conversion Rates

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

  • Short (5 fields) conversion = 13.4%
  • Medium (7 fields) conversion = 12%
  • Long (9 fields) conversion = 10%

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How Shorter Lead Forms Improve Conversion Rates

Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading