Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading
Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.
ZoomInfo is attending The Live RampUp Summit at the Santa Clara Convention Center on February 26!
Have you registered for the Live RampUp Summit Yet? We’ll be there, along with over 1500 attendees!
ZoomInfo is sponsoring The MarketingSherpa Email Summit in Las Vegas, NV February 23-26!
Have you registered for the Marketing Sherpa Email Summit yet?
ZoomInfo is sponsoring The B2B Content2Conversion Conference in Scottsdale, AZ February 16-18!
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
The importance of targeted campaigns
Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient.
Grow Your Marketing Database
Marketing databases decay rapidly because of how often people change jobs or titles, companies go out of business, or mergers occur. In fact, up to 25% of most B2B database contacts contain critical errors and 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate (source: Data Decay: Is Your Database Full of Rotten Apples? [infographic]).
As a marketer, it’s your job to generate leads and continue to grow your marketing database. If you don’t already have a strategy in place, here are some you can implement.
Learn how to focus your efforts on accounts most likely to generate revenue, known as account based marketing (ABM).
Listen to the webinar to discover successful account based marketing strategies and how you can implement them into your own campaigns. The webinar also covers how to:
- Use data to target key accounts
- Shorten the sales cycle and expand deal size using real time personalization
- Boost revenue by aligning sales and marketing efforts