The experts at ZoomInfo put together an infographic outlining data decay’s costly impact. Here are some statistics for you to pay attention to:
- 62% of organizations rely on marketing and prospect data that’s 20% – 40% inaccurate
- 10% – 25% of B2B database contacts contain critical errors
- 40% of business objectives fail due to inaccurate data
- 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done
Check out more statistics about data decay below:ZoomInfo can help you turn your rotten apples into apple pie! We’ll eliminate obsolete records, update missing fields, check email validity, and append your data with key B2B information such as industry, company revenue and size, title, job function, management level, and much more. Contact ZoomInfo today for more information! Contact
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