Climbing the marketing automation mountain

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There are a lot of correlations between hiking a mountain trail and the challenges that marketing automation professionals face in their day-to-day jobs. That’s what marketing expert Stacy Levy discovered when she and a colleague went hiking while at a conference in Arizona. She wrote an article, “Climbing the marketing automation mountain,” about her experience. That article is now available on ZoomInsights. The article applies hiking lessons to marketing. For example:
  • Get an early start.
  • Be observant and trust your gut.
  • Pace yourself. Don't mistake plateaus for the end of the trail.
  • Don't be afraid of getting your hands dirty.
  • Ask for help when you need it.
Implementing a marketing automation system can be more like hiking than you realized. Check out “Climbing the marketing automation mountain.”
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ZoomInfo has been a B2B data front-runner for more than a decade. We're constantly engineering technologies to make our business information second to none. ZoomInfo creates just-verified, detailed profiles of 95 million businesspeople and seven million businesses. We make our data available to you through powerful tools for lead generation, prospecting and recruiting.

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