Category Archives: ZoomInfo News

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Canada’s New Anti-Spam Legislation: What You Need to Know

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canada-anti-spam-legislation-CASLWhat is Canada’s Anti-Spam Legislation (CASL)?

The purpose of Canada’s Anti-Spam Legislation (CASL), which is going into effect on July 1, 2014, is to protect Canadians and other individuals from spam, malware, phishing, and identity theft, while ensuring that businesses can continue to compete in the global marketplace. Beginning on July 1, 2014, organizations will generally be required to have prior consent to email intended recipients protected under Canada’s Anti-Spam Legislation (CASL). [b1] We highly recommend you start to take action now if you haven’t already. Continue reading
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The value of a TechFest for a technology driven company

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Zoominfo’s TechFest is a two day time-out from day-to-day project work where we allow ourselves to think outside the box and brainstorm improvements to ZoomInfo offerings. As a technology- driven company we of course rely on innovation for all aspects of our product offerings. There is a consistent need for us to both improve our established products and processes as well as to look into the future in order to take our technology to the next level. Undeniably, the driving force of ZoomInfo is our technology and the innovations and improvements we develop now will be what propels us into the future. Our engineers have responsibility to not only complete their projects on time, but to be constantly focused on what they can do to improve and achieve the ultimate philosophical goal of our development; making the unknown known. Continue reading
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Cassandra CQL3 at ZoomInfo

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CQL3 (Cassandra Query Language) is an API to interact with Cassandra, that has syntactical similarities to the commonly used SQL. CQL3 was introduced in Cassandra 1.1 as beta, but became final in Cassandra 1.2. Prior to CQL3, the typical API used to interact with Cassandra was Thrift. Datastax addresses some of the motivation around introducing CQL3 as an alternative to Thrift: Continue reading
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Congrats to our sales “dream team” and its leader

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The sales team at ZoomInfo has a top-notch leader, and we’ve got proof: For the second year in a row, Mark Ruthfield, our vice president of sales, has made a list of top 25 most influential sales professionals. The honor comes from the American Association of Inside Sales Professionals (AA-ISP).

Each year, AA-ISP recognizes 25 individuals who display the following characteristics across the organization’s 37 chapters in the U.S., Canada, Europe and India:

• Committed to advancing the profession of inside sales
• Known as a true thought leader
• Influences others through leading, training and/or the sharing of best practices
• Viewed by peers as someone who positively influences others by word, deed and character

Ever the team player, Mark shares the glory in a news release  about the honor. “I am sincerely grateful for the support of ZoomInfo’s sales dream team,” Mark said. “I am proud of their achievements in consistently achieving record-breaking year-over-year revenue results.”

Of course, it doesn’t hurt that Mark and the rest of his team have ZoomInfo Pro at their fingertips, with its detailed profiles of 65 million businesspeople and 6 million businesses!

The rest of us at ZoomInfo congratulate Mark and the rest of his team on their remarkable achievements.

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ZoomInfo is a finalist for a CODiE™ award!

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For the third year in a row, our flagship product, ZoomInfo Pro, is a finalist for a CODiE™ award! This year, ZoomInfo Pro is one of four finalists in the Best Lead Generation Solutioncategory. For the past 27 years, the Software & Information Industry Association (SIIA) has conducted the CODiE Awards program to recognize software and information companies for achieving excellence. The CODiE Awards are the only peer-recognized program in the content, education, and software industries. By naming ZoomInfo Pro as a finalist in the Best Lead Generation Solution category, CODiE judges recognized that ZoomInfo Pro is one of the best lead generation solutions. We’re honored and excited that of the six to 10 products that entered that category, industry experts judged ZoomInfo Pro to be one of the top four. SIIA will announce the winner Jan. 31.
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The power of direct-line prospecting

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Most sales representatives prefer to call prospects’ direct phone numbers, but sales expert Ted Martin says that relatively few reps have any idea how to get those digits. That’s the focus of a new article Martin wrote for ZoomInsights. To demonstrate the importance of knowing direct-line phone numbers, Martin looked at statistics from his own company’s sales staff and found that you can triple the effectiveness of your outbound-calling effort (or lead-qualification effort) if you double the number of direct lines on your calling list. Martin’s article provides two helpful hints on how to obtain direct-line phone numbers. He explains how you can sometimes get the numbers from other people in the prospect’s company (who aren’t trained gatekeepers). And he provides a code you can use with certain automated attendant systems. Of course, you can also find a lot of direct-line phone numbers with ZoomInfo Pro! Check out Martin’s article and while you’re there, sign up for his January webinar with ZoomInfo.
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Performance-based recruiting: how to hire the best candidate every time

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With so many options open to recruiters when it comes to sourcing and hiring great candidates, it can be hard to know what really works, and what is just “the next big thing.” Well, if you ask Lou Adler, author and president of the Adler Group, it’s not always about the tools. Adler spoke about the topic during a webinar hosted by ZoomInfo (check it out here). According to Adler, in order to consistently hire top candidates, two things need to happen. First, companies need to believe it’s possible and provide the resources to make it happen. Then recruiters need to execute the plan – the system for hiring top talent – every day. Learn more in a ZoomInsights article, “Performance-based recruiting: how to hire the best candidate every time
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Climbing the marketing automation mountain

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There are a lot of correlations between hiking a mountain trail and the challenges that marketing automation professionals face in their day-to-day jobs. That’s what marketing expert Stacy Levy discovered when she and a colleague went hiking while at a conference in Arizona. She wrote an article, “Climbing the marketing automation mountain,” about her experience. That article is now available on ZoomInsights. The article applies hiking lessons to marketing. For example:
  • Get an early start.
  • Be observant and trust your gut.
  • Pace yourself. Don't mistake plateaus for the end of the trail.
  • Don't be afraid of getting your hands dirty.
  • Ask for help when you need it.
Implementing a marketing automation system can be more like hiking than you realized. Check out “Climbing the marketing automation mountain.”
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Find better candidates with the Diamond Recruiting Technique

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In the past, the hiring process was often thought of as a funnel: Recruit as many candidates as you can, dump them into the top of the funnel and see who filters out at the bottom. But that technique wastes a lot of time, money and work, according to Chris Murdock, senior partner at IQTalent Partners. When interviewed for a new ZoomInsights article, Murdock said that if you want to work smarter and not harder, it’s time to switch to what he calls the Diamond Recruiting Technique (DRT).

The goal of any recruiter is to match the job opening with the best possible candidates, resulting in a successful hire. But in today’s busy world, it’s also important to achieve this outcome as easily as possible. Murdock said that in the DRT process, he has found the perfect tool to meld these two goals together.

Picture a diamond: narrow at the top, fatter in the middle and then narrowing back to a point at the bottom. Murdock says this is what your hiring process should look like. The length of the diamond represents the time you put in, and the width represents the number of candidates. “You want to make the diamond as short and thin as possible,” he said.

Learn how to put the diamond to work for you in “Find better candidates with the Diamond Recruiting Technique.”

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Surviving an email jungle

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Every email message you send must hack its way through a jungle of spam filters, strong-arm inbox fatigue and survive your readers’ distractions. Inbox rates – the tally of whether an email reaches its intended inbox – dropped to 76.5 percent globally during the second half of 2011, down from 81 percent during the first half of the year, according to a report from email certification provider Return Path. Even worse, email blocked as spam increased a startling 24 percent during the same period.

Our new ZoomInsights article, “Improving B2B email deliverability,” has some good suggestions. For example, place an even higher value on targeting both the pitch and the list of intended recipients, according to industry experts. It’s a game of quality over quantity these days if you want to maximize open rate, read length and opt-in.

Also, there’s a good chance your target audience is reading your email on a mobile device. It’s the biggest recent sea change in the market, and it’s changing fast. As of September, 38 percent of email was opened on a mobile device, compared to 33 percent on a desktop client and 29 percent for web mail, according to Litmus’ Email Analytics report.

Our article, “Improving B2B email deliverability,” explains these and other issues. Check it out!

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