Category Archives: Uncategorized

Mark Ruthfield

Learn How to Operationalize Your Inside Sales at AA-ISP’s Inside Sales Frontline Conference

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Attend Mark Ruthfield’s presentation, “Operationalizing Your Inside Sales Game to Drive Results,” at AA-ISP’s Inside Sales Frontline conference in Boston on September 9, 2014. Continue reading
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4 Tips for the Busy B2B Salesperson

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B2B salespeople are pressed for time. They have a limited number of hours during the workweek to reach prospects and close deals. With that kind of pressure, it’s no wonder salespeople have trouble staying on top of everything they have to do! Here are four tips to help the busy salesperson be more productive and drive more revenue:

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Get Leads With the Right Sales Pitch

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Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:

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tradeshow-roi

3 Ways to Increase Your Tradeshow ROI

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Tradeshows can be an expensive part of your marketing strategy if you're not getting your return on investment. They're also a great way to generate high quality leads if you're willing to invest. With the proper marketing strategy in place you can turn your leads into sales and increase your tradeshow ROI in no time. Use the tips below to get started.

Increase Your Tradeshow ROI with these Tips:

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

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As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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improve-email-campaigns

Improve Your Email Campaigns by Removing Zombies from Your Marketing Database [infographic]

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improve-email-campaigns

Marketers are always looking for ways to improve their email campaigns and generate quality leads. But if you’re emailing unengaged leads, known as email zombies, you could actually be hurting your deliverability rates and Sender Score.

An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

According to Return Path’s Global Email Deliverability Benchmark Report, only 81% of permission-based emails sent globally make it into email recipients’ inboxes. Additionally, one out of every five emails lands either in a spam or junk folder (7%) or go missing, which usually means these messages are blocked by ISP-level filtering (12%). This means that nearly 20% of emails are undelivered, hurting the deliverability of your email campaigns.

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sales-productivity

How to Increase Sales Productivity & Drive More Revenue

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How much time are you wasting Googling phone numbers and contact information or calling stale leads? Imagine how much your productivity would increase if you had the contact information for all of your leads right at your fingertips.

Use these 5 ways to increase the productivity of your sales team:

  1. Convert stale or incomsales-productivityplete records into productive leads - Regularly cleanse and update your B2B database with email addresses, phone numbers, titles, company information, etc. to prevent your business database from decaying. Did you know 62% of organizations rely on marketing and prospect data that's inaccurate?
  2. Continue reading
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buyer-personas

How to Identify Buyer Personas & Send Targeted Messages to Leads

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Do you ever feel like your approach to targeting your best possible buyer is like flinging spaghetti on a wall and seeing what sticks? You’re not alone. Despite the massive amount of analytics available to companies today, many marketers are still misfiring and sending the wrong content to the wrong prospects.

Buyer Personas: Know Your Customerbuyer-personass, Know Your Prospects

A good way to sharpen your aim is to create buyer personas, which are detailed profiles about your customers. Creating buyer personas helps you determine who to target and with what message. If you don’t truly understand your customers, you risk: Continue reading
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sales-emails

Sales Emails: How to Get Your Leads to Respond

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Sales emails are an important part of the sales cycle. So how do you get leads to read and respond to the emails your sales reps are sending?

Keep Your Sales Emails Short and to the Pointsales-emails

Sales emails need to be short and to the point. No one is going to spend time reading a two page email. Try the following email layout:

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