This just in: Recent research by the Content Marketing Institute shows that LinkedIn has become a preferred channel for B2B content marketing. It surpassed Twitter by nearly 5 percent.
These days, people would rather watch a video than get information by reading. Why? The answer is simple: Video is the closest thing to “being there,” to interacting with a product, or experiencing a service.
Video is the new preferred medium to show off what’s cool and different about your business, educate potential customers, promote your brand in increasingly competitive markets, and even (as sometimes necessary) correct new or lingering misconceptions about your business, product, or service.
Any type of business in any industry can benefit from using video content. Read more in our ZoomInsights article, Why and how to market with online video.
- Scale the hierarchy: With Twitter sellers can create messages that home in on the right buyer(s) without having to navigate the layers of buyers within the four walls, as is the case with traditional prospecting.
- Know whom you’re targeting: “Our prospects are bombarded with information on Twitter. If you know what the person really cares about, you’ll be able to get through to them,” Waldman said. “Do research up front and really think about that tweet (message). Always add a ‘request’ application to move the conversation to another channel e.g. ‘DM me w the best way 2 reach u.’”
- Build on the momentum: If you get a response, more than likely it’ll be an email address in your ‘DM' inbox, which gives sellers an opportunity to elaborate on the initial message, Waldman said. Here’s an opportunity to move up the ladder of influence, from Twitter to email to telephone call to face-to-face meeting.