Category Archives: B2B Sales Lead Gen

social-selling

20 Shocking Social Selling Statistics

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

What do you know about social selling? Most sales reps haven’t received any formal training in this area. However, utilizing social media can help your team generate more leads, interact with prospects, and speed up the sales cycle. Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
AA-ISP-Inside-Sales-Leadership-Summit

ZoomInfo Can Help You Improve Your Sales Prospecting at the AA-ISP Inside Sales Leadership Summit

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.

AA-ISP-Inside-Sales-Leadership-Summit

Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
social-selling

Social Selling: What is it and Why is it Important?

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Social selling is more than just a buzzword – it’s a strategy that your sales team can use to increase productivity and generate more qualified leads. In fact, when sales people utilize social media, they can educate and interact with their prospects at different stages of the buying process.

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Right Message for the Right Target: The Equation for Sales Prospecting Success

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

knowledgetree_horizontal-registered

The following blog post was written by Peter Mollins, Vice President of Marketing at KnowledgeTree

Sales Prospecting has grown steadily more important for B2B companies. In fact, a study by InsideSales.com and the Kellogg School of Management showed that having a specialized prospecting team increased close ratios from 10% to 17%.

So it’s critical that sales leaders look to implement best practices to support sales prospecting activities. That’s why ZoomInfo and KnowledgeTree teamed up on a webinar called “Supercharge Your Sales Prospecting,” which looked at approaches you can take now to increase sales prospecting effectiveness.

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
lead-generation-tips

B2B Lead Generation Checklist

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

b2b-lead-generationGenerate More of the Right Leads

One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
sales-process

The Data Behind an Effective Sales Process [infographic]

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?

  • Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
  • Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
  • The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
  • Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue
  • Continue reading

    Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
    B2B-marketing-trends-2015

    3 B2B Marketing Trends to Watch for in 2015

    Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

    B2B Marketing Trends to Prioritize

    It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly. Check out these 3 B2B marketing trends to watch for in 2015.

    B2B-marketing-trends-2015
    Continue reading

    Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
    b2b-data

    What Your B2B Data Can Tell You

    Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

    b2b-dataLying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.

    In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.

    Continue reading

    Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest