Category Archives: B2B Sales Lead Gen

healthy-database

6 Types of Email Addresses to Remove From Your CRM

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healthy-databaseWhen was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.

Check out the types of email addresses you should remove from your CRM immediately:

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generate-leads

3 Ways to Get Past the Roadblocks & Generate More Leads

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generate-leadsAs a B2B marketer, you know all too well that there are many roadblocks between getting leads into the top of your sales funnel and working them all the way through until they become customers. In order to get past the roadblocks, you need to understand what they are so you can find the right solution and generate more leads.

Generating More Leads at Events & Tradeshows

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5 Deadly Marketing Data Mistakes (and How to Avoid Them)

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ZoomInfo and Webmarketing123 recently held a webinar, "5 Deadly Marketing Data Mistakes (and How to Avoid Them)."

Check out the webinar and learn how to:

  • Deliver accurate reporting with a foolproof data hygiene system
  • Drive more leads with progressive profiling and smart data segmentation
  • Finally tie marketing performance to revenue

You can view the webinar slides below or listen to the recording here.

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data-segmentation

Data Segmentation 101

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data-segmentationAs a B2B marketer, email campaigns are most likely an important part of your lead generation strategy. Segmenting your data and sending targeted messages to your contacts has proven to work, so why are so many marketers still sending generic email blasts to their entire database? Your contacts have different goals, challenges, and business needs and to run a successful email marketing campaign, you need to send relevant messages to them. Continue reading
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Mark Ruthfield

Learn How to Operationalize Your Inside Sales at AA-ISP’s Inside Sales Frontline Conference

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Attend Mark Ruthfield’s presentation, “Operationalizing Your Inside Sales Game to Drive Results,” at AA-ISP’s Inside Sales Frontline conference in Boston on September 9, 2014. Continue reading
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23915445_m

Going Beyond the Business Card

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Marketers and sales people have depended on business cards for too long! You collect piles of contacts from trade shows, conferences, and other business events, which you have to manually input into a CRM. You keep the cards in heaping piles in case you need to refer back to them, but would you even be able to find the one you’re looking for?

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Learn More About Lead Generation & How to Improve Lead Scoring at LeadsCon!

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ZoomInfo is sponsoring LeadsCon in New York at The Marriot Marquis on August 14-15.

10322790_782666168424167_4947296355613569515_n Stop by booth #504 to learn how ZoomInfo can help your company:
  • Generate more B2B leads
  • Leverage lead scoring
  • Target your best buyers
  • Clean & grow your B2B database
  • Gain deeper insights on existing contacts & prospects
  • Get the full picture on incoming leads
  • And more!
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simple steps to empower

Simple Steps to Empower Your Sales Team

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The Usual Method

Sales force compensation is the largest marketing investment for most B2B companies. In fact, U.S. companies spend over $800 billion on it each year. Traditionally, sales teams have been incentivized a bit differently than the rest of employees. They are on the front lines talking to customers, battling to bring in revenue for your company. Their efforts have been quantified based on the revenue they bring in. We often think of sales people as a different breed of employees: competitive, driven, and motivated by money. Continue reading

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