The sales cycle is not simple anymore. In fact, 57% of the purchase decision is complete before a customer even calls a sales rep (source: CEB). Not only that, but more people are now involved in the decision-making process. Continue reading
Are you attending the Salesforce World Tour in Boston on April 9? If so, don’t miss our session, “Data, data everywhere… Insights to actions.” Continue reading
There’s no doubt that sales metrics are important, especially for B2B marketers. As a marketer, generating leads isn’t enough. You need to know which campaigns are actually generating engagement, leading to conversations, and creating new opportunities for your sales team. But where do you start?
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
Lead generation content is quality, targeted content, such as blog posts, emails, whitepapers, eBooks, videos, case studies, and infographics, used to do what else? Generate leads! According to the B2B Content Marketing 2014 Benchmark Report, 93% of B2B marketers use content marketing and 74% of marketers cited lead generation as their goal for content marketing. But in order to generate leads, your content needs to be seen. So how are organizations promoting their B2B lead generation content effectively? Check out the different ways below.
8 Ways to Promote Your B2B Lead Generation Content:
Sales and marketing campaigns and tactics are often implemented based around the most popular statistics. The statistics below emphasize the importance of sales and marketing alignment, identifying your buyer personas, segmenting your contacts, personalizing your messaging, lead nurturing programs, and having deeper insights available on leads in order to hold educated conversations.
Here are the top 15 B2B sales, marketing, and lead generation statistics you should pay attention to:
As a B2B marketer, you know all too well that there are many roadblocks between getting leads into the top of your sales funnel and working them all the way through until they become customers. In order to get past the roadblocks, you need to understand what they are so you can find the right solution and generate more leads.
Generate More Leads at Events & Tradeshows
ZoomInfo had the opportunity to attend Hubspot’s INBOUND 2014 conference in Boston, MA. The team listened to many educational and inspirational sessions throughout the conference and look forward to sharing key takeaways with you over the next few weeks.