Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading
Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.
ZoomInfo is attending The Live RampUp Summit at the Santa Clara Convention Center on February 26!
Have you registered for the Live RampUp Summit Yet? We’ll be there, along with over 1500 attendees!
ZoomInfo is sponsoring The MarketingSherpa Email Summit in Las Vegas, NV February 23-26!
Have you registered for the Marketing Sherpa Email Summit yet?
ZoomInfo is sponsoring The B2B Content2Conversion Conference in Scottsdale, AZ February 16-18!
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
The importance of targeted campaigns
Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient.