Category Archives: Marketing

#MKTGNation Takeaways for Marketing Professionals

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This week, ZoomInfo sponsored and attended the Marketo Marketing Nation Summit in San Francisco, California. Our team had a great time chatting with attendees at the ZoomInfo booth.

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During the conference, we also had the chance to attend sessions and gain insight from industry thought leaders. Continue reading

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successful-webinars

Top 10 Tips for Executing Successful Webinars

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Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading

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email-marketing-campaigns

10 Tips on Improving Your Email Marketing Campaigns

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Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading

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demand-generation-lead-generation

Demand generation vs. Lead Generation: Important Details Every B2B Marketer Should Know

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demand-generation-lead-generationWhat’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading

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lead-forms

Improve Your Inbound Marketing Campaigns by Shortening Your Lead Forms [infographic]

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Shorter Lead Forms = Higher Conversion Rates

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

  • Short (5 fields) conversion = 13.4%
  • Medium (7 fields) conversion = 12%
  • Long (9 fields) conversion = 10%

Continue reading

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Marketo-Marketing-Nation-Summit

Marketo Marketing Nation Summit Attendees: Maximize Your Qualified Leads with Shorter Lead Forms

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ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.

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Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!

Continue reading

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Modern-Marketing-Experience

Learn How to Fuel Your Funnel with the Right Contacts at Oracle’s Modern Marketing Experience Show!

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ZoomInfo is sponsoring the Modern Marketing Experience in Las Vegas, NV from March 30-April 2!

Modern Marketing Experience

Have you registered for the Modern Marketing Experience yet? We’ve partnered with Oracle to offer you a discount. Use the promo code ZOOMINFO_75 to get $75 off your registration fee! Continue reading

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improve-conversion-rates

How Shorter Lead Forms Improve Conversion Rates

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Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading

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