Category Archives: Marketing

demand-generation-lead-generation

Demand generation vs. Lead Generation: Important Details Every B2B Marketer Should Know

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demand-generation-lead-generationWhat’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading

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lead-forms

Improve Your Inbound Marketing Campaigns by Shortening Your Lead Forms [infographic]

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Shorter Lead Forms = Higher Conversion Rates

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

  • Short (5 fields) conversion = 13.4%
  • Medium (7 fields) conversion = 12%
  • Long (9 fields) conversion = 10%

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Marketo-Marketing-Nation-Summit

Marketo Marketing Nation Summit Attendees: Maximize Your Qualified Leads with Shorter Lead Forms

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ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.

Marketo-Marketing-Nation-Summit

Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!

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Modern-Marketing-Experience

Learn How to Fuel Your Funnel with the Right Contacts at Oracle’s Modern Marketing Experience Show!

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ZoomInfo is sponsoring the Modern Marketing Experience in Las Vegas, NV from March 30-April 2!

Modern Marketing Experience

Have you registered for the Modern Marketing Experience yet? We’ve partnered with Oracle to offer you a discount. Use the promo code ZOOMINFO_75 to get $75 off your registration fee! Continue reading

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improve-conversion-rates

How Shorter Lead Forms Improve Conversion Rates

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Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading

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#C2C15 Takeaways for B2B Marketing Professionals

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Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.

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