Category Archives: Lead Generation

tradeshow-roi

3 Ways to Increase Your Tradeshow ROI

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Tradeshows can be an expensive part of your marketing strategy if you're not getting your return on investment. They're also a great way to generate high quality leads if you're willing to invest. With the proper marketing strategy in place you can turn your leads into sales and increase your tradeshow ROI in no time. Use the tips below to get started.

Increase Your Tradeshow ROI with these Tips:

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

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As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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Learn More About Lead Generation & How to Improve Lead Scoring at LeadsCon!

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ZoomInfo is sponsoring LeadsCon in New York at The Marriot Marquis on August 14-15.

10322790_782666168424167_4947296355613569515_n Stop by booth #504 to learn how ZoomInfo can help your company:
  • Generate more B2B leads
  • Leverage lead scoring
  • Target your best buyers
  • Clean & grow your B2B database
  • Gain deeper insights on existing contacts & prospects
  • Get the full picture on incoming leads
  • And more!
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improve-email-campaigns

Improve Your Email Campaigns by Removing Zombies from Your Marketing Database [infographic]

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Marketers are always looking for ways to improve their email campaigns and generate quality leads. But if you’re emailing unengaged leads, known as email zombies, you could actually be hurting your deliverability rates and Sender Score.

An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

According to Return Path’s Global Email Deliverability Benchmark Report, only 81% of permission-based emails sent globally make it into email recipients’ inboxes. Additionally, one out of every five emails lands either in a spam or junk folder (7%) or go missing, which usually means these messages are blocked by ISP-level filtering (12%). This means that nearly 20% of emails are undelivered, hurting the deliverability of your email campaigns.

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buyer-personas

How to Identify Buyer Personas & Send Targeted Messages to Leads

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Do you ever feel like your approach to targeting your best possible buyer is like flinging spaghetti on a wall and seeing what sticks? You’re not alone. Despite the massive amount of analytics available to companies today, many marketers are still misfiring and sending the wrong content to the wrong prospects.

Buyer Personas: Know Your Customerbuyer-personass, Know Your Prospects

A good way to sharpen your aim is to create buyer personas, which are detailed profiles about your customers. Creating buyer personas helps you determine who to target and with what message. If you don’t truly understand your customers, you risk: Continue reading
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The Importance of B2B Lead Nurturing

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What is Lead Nurturing?

Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.

Why Nurture Leads?

73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign.

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The Value Of Big Data

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value-of-big-dataWhat is Big Data?

Big Data encompasses all of the structured and unstructured data that can be found, measured, and analyzed. Where is this data coming from? It can be found through transactions, social media, sensor and M2M data, federal, state, local, and public records, and a variety of other sources. Big data includes all of the information people populate manually as well as the information that can be found about people and businesses. The amount of personal and enterprise information available is growing exponentially in an increasingly technologically-driven world. So what’s the big deal about big data? It isn’t just about dealing with more data than before – big data is characterized by velocity, variety, and variability (the 3 V’s). Continue reading
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data-decay

Data Decay: Is Your B2B Database Full of Rotten Apples? [infographic]

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Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

The experts at ZoomInfo put together an infographic outlining data decay’s costly impact. Here are some statistics for you to pay attention to:

  • 62% of organizations rely on marketing and prospect data that’s 20% – 40% inaccurate
  • 10% – 25% of B2B database contacts contain critical errors
  • 40% of business objectives fail due to inaccurate data
  • 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done
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ZoomInfo can help you reach your target! Find out how at the SiriusDecisions Summit

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ZoomInfo is sponsoring the SiriusDecisions Summit, which is taking place Wednesday, May 21 - Friday, May 23, 2014, in Orlando, Florida.

Stop by booth #65 and learn how ZoomInfo can help your organization: Continue reading

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How to Create Buyer Personas & Turn Your Leads into Sales

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buyer-personas

Image courtesy of xedos4/ FreeDigitalPhotos.net

Creating buyer personas is the concept behind successful marketing campaigns. Buyer personas represent different groups of your customer base and help determine who to target and how to segment messages. This information can help you tailor your messaging, which will improve the results of your marketing campaigns. Tailored messages are especially important for organizations that offer multiple solutions. If your messaging is specific to marketing professionals and HR professionals are receiving it, it’s irrelevant to them.

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