Category Archives: Lead Generation

improve-email-campaigns

Improve Your Email Campaigns by Removing Zombies from Your Marketing Database [infographic]

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
improve-email-campaigns

Marketers are always looking for ways to improve their email campaigns and generate quality leads. But if you’re emailing unengaged leads, known as email zombies, you could actually be hurting your deliverability rates and Sender Score.

An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

According to Return Path’s Global Email Deliverability Benchmark Report, only 81% of permission-based emails sent globally make it into email recipients’ inboxes. Additionally, one out of every five emails lands either in a spam or junk folder (7%) or go missing, which usually means these messages are blocked by ISP-level filtering (12%). This means that nearly 20% of emails are undelivered, hurting the deliverability of your email campaigns.

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
buyer-personas

How to Identify Buyer Personas & Send Targeted Messages to Leads

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Do you ever feel like your approach to targeting your best possible buyer is like flinging spaghetti on a wall and seeing what sticks? You’re not alone. Despite the massive amount of analytics available to companies today, many marketers are still misfiring and sending the wrong content to the wrong prospects.

Buyer Personas: Know Your Customerbuyer-personass, Know Your Prospects

A good way to sharpen your aim is to create buyer personas, which are detailed profiles about your customers. Creating buyer personas helps you determine who to target and with what message. If you don’t truly understand your customers, you risk:

Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
20304379_m

B2B Lead Nurturing

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
 

What is Lead Nurturing?

Most leads aren’t sales-ready when you first contact them. Lead nurturing is a process through which you can maintain a relationship with those leads, track them, and develop them into sales-ready leads rather than letting them go cold.

Why Nurture Leads?

73 % of sales leads are not sales-ready when they enter the top of the funnel but 65% of B2B marketers have not established lead nurturing campaigns. This leaves a lot of room for those leads to go cold over time. These leads aren’t ready to purchase just yet. But don’t forget that there’s a huge opportunity to create a relationship with potential future customers. Remember, they became a lead for a reason and saw inherent value in something you offered. Creating and nurturing long lasting relationships with these leads can help establish trust and loyalty for your organization. Additionally, you can ensure that these contacts are clean and up-to-date by engaging with them as part of a B2B nurture campaign. Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
value-of-big-data

The Value Of Big Data

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

value-of-big-dataWhat is Big Data?

Big Data encompasses all of the structured and unstructured data that can be found, measured, and analyzed. Where is this data coming from? It can be found through transactions, social media, sensor and M2M data, federal, state, local, and public records, and a variety of other sources. Big data includes all of the information people populate manually as well as the information that can be found about people and businesses. The amount of personal and enterprise information available is growing exponentially in an increasingly technologically-driven world. So what’s the big deal about big data? It isn’t just about dealing with more data than before – big data is characterized by velocity, variety, and variability (the 3 V’s). Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
data-decay

Data Decay: Is Your B2B Database Full of Rotten Apples? [infographic]

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with B2B databases that are cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

The experts at ZoomInfo put together an infographic outlining data decay’s costly impact. Here are some statistics for you to pay attention to:

  • 62% of organizations rely on marketing and prospect data that’s 20% – 40% inaccurate
  • 10% – 25% of B2B database contacts contain critical errors
  • 40% of business objectives fail due to inaccurate data
  • 1-10-100 rule: It costs $1 to verify a record as it’s entered, $10 to scrub and cleanse it later, and $100 if nothing is done
Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
reach-your-target-audience

ZoomInfo can help you reach your target! Find out how at the SiriusDecisions Summit

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

SiriusDecisions-Summit-sdsummit

ZoomInfo is sponsoring the SiriusDecisions Summit, which is taking place Wednesday, May 21 - Friday, May 23, 2014, in Orlando, Florida.

Stop by booth #65 and learn how ZoomInfo can help your organization: Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

How to Create Buyer Personas & Turn Your Leads into Sales

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
buyer-personas

Image courtesy of xedos4/ FreeDigitalPhotos.net

Creating buyer personas is the concept behind successful marketing campaigns. Buyer personas represent different groups of your customer base and help determine who to target and how to segment messages. This information can help you tailor your messaging, which will improve the results of your marketing campaigns. Tailored messages are especially important for organizations that offer multiple solutions. If your messaging is specific to marketing professionals and HR professionals are receiving it, it’s irrelevant to them.

Continue reading

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Before you build prospect list, Build a customer profile

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Without knowing your audience, you would not know where to look for them. Once you know what you should be looking for, you can use some of the awesome tools that ZoomInfo has to offer to build the most effective marketing campaigns and target your prospects like you could never before. So how do you go about building your ideal customer's profile? What parameters can you use to filter a large database in order to build a targeted marketing and sales leads list? If you have been in business for some time, most likely you have at least a few customers already. Before you look anywhere else, start by thinking about your existing customers. Following questions would help you get to the answers you need to build your buyer's persona - Continue reading
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

How much Web form do you really need?

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
Still sending partial leads to your sales team – ones you’ve collected from your Web form with only an email address and maybe a name? Before you create a longer Web response form on your landing pages, check out our latest ZoomInsights article. What’s the best length for a Web form? Are there other ways to get the info you need? You might be surprised to learn that a long, cumbersome form is sometimes the best idea and that there are ways to collect just an email address and still send your sales team a total picture of the prospect. Find out more, on ZoomInsights.
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest

Getting vital details on Web forms with fewer fields

Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest
How do you get enough information from Web visitors to score leads, without bombarding them with too many Web form questions? Too few fields in your Web form and you could waste your sales team’s time. Some companies intentionally make Web forms long so that only serious prospects will complete them. But they might be leaving money on the table. If your company needs as many Web form leads as it can get, form completion has to be super simple – and that means the bare minimum number of required fields. Like one: “Email address.” That’s right. Thanks to new technology, you can rid Web forms of other demographic questions (i.e., name, job title, company name, company size, industry classification or other similar information) while still getting the vital information you need to properly score leads. Don Wynns, vice president of business development here at ZoomInfo, writes about this new technology in a new article on ZoomInsights. He explains how technologies like the new ZoomInfo Append SparkPlug for Eloqua make it possible to create Web forms that have just one field and still get enough information to score the leads! The article is a bit of a preview of a March 28 webinar, in which Wynns will provide more information about real-time Web form appending technologies, as well as a number of Web form best practices. Register for the webinar.
Email this to someoneShare on Google+Share on FacebookTweet about this on TwitterShare on LinkedInShare on RedditShare on TumblrDigg thisPin on Pinterest