Category Archives: Lead Generation

demand-generation-lead-generation

Demand generation vs. Lead Generation: Important Details Every B2B Marketer Should Know

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demand-generation-lead-generationWhat’s the difference between demand generation and lead generation? If you don’t know, you’re not alone. Many B2B marketers recognize the value of both, and incorporate them into the same campaigns. However, in order to see results, you need to separate the two and have them work together in sequence. Continue reading

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AA-ISP-Inside-Sales-Leadership-Summit

ZoomInfo Can Help You Improve Your Sales Prospecting at the AA-ISP Inside Sales Leadership Summit

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ZoomInfo is sponsoring the AA-ISP Inside Sales Leadership Summit in Chicago, IL April 21 – 22.

AA-ISP-Inside-Sales-Leadership-Summit

Are you attending the AA-ISP Inside Sales Leadership Summit? We’ll be there, along with hundreds of Inside Sales Executives. Continue reading

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lead-forms

Improve Your Inbound Marketing Campaigns by Shortening Your Lead Forms [infographic]

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Shorter Lead Forms = Higher Conversion Rates

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

  • Short (5 fields) conversion = 13.4%
  • Medium (7 fields) conversion = 12%
  • Long (9 fields) conversion = 10%

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Marketo-Marketing-Nation-Summit

Marketo Marketing Nation Summit Attendees: Maximize Your Qualified Leads with Shorter Lead Forms

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ZoomInfo is sponsoring The Marketo Marketing Nation Summit in San Francisco, CA from April 13-16.

Marketo-Marketing-Nation-Summit

Have you registered for the Marketo Marketing Nation Summit yet? We’ll be there, along with over 6,000 marketing professionals and industry experts!

Continue reading

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Modern-Marketing-Experience

Learn How to Fuel Your Funnel with the Right Contacts at Oracle’s Modern Marketing Experience Show!

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ZoomInfo is sponsoring the Modern Marketing Experience in Las Vegas, NV from March 30-April 2!

Modern Marketing Experience

Have you registered for the Modern Marketing Experience yet? We’ve partnered with Oracle to offer you a discount. Use the promo code ZOOMINFO_75 to get $75 off your registration fee! Continue reading

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