Category Archives: Email Marketing

#C2C15 Takeaways for B2B Marketing Professionals

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Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.

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lead-generation-tips

B2B Lead Generation Checklist

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b2b-lead-generationGenerate More of the Right Leads

One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?

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3 B2B Marketing Trends to Watch for in 2015

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B2B Marketing Trends to Prioritize

It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly. Check out these 3 B2B marketing trends to watch for in 2015.

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marketing-database

7 Ways to Grow Your Marketing Database

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Grow Your Marketing Database

Marketing databamarketing-databaseses decay rapidly because of how often people change jobs or titles, companies go out of business, or mergers occur. In fact, up to 25% of most B2B database contacts contain critical errors and 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate (source: Data Decay: Is Your Database Full of Rotten Apples? [infographic]).

As a marketer, it’s your job to generate leads and continue to grow your marketing database. If you don’t already have a strategy in place, here are some you can implement.

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healthy-database

6 Types of Email Addresses to Remove From Your CRM

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healthy-databaseWhen was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.

Check out the types of email addresses you should remove from your CRM immediately:

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data-segmentation

Data Segmentation 101

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data-segmentationAs a B2B marketer, email campaigns are most likely an important part of your lead generation strategy. Segmenting your data and sending targeted messages to your contacts has proven to work, so why are so many marketers still sending generic email blasts to their entire database? Your contacts have different goals, challenges, and business needs and to run a successful email marketing campaign, you need to send relevant messages to them. Continue reading

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Inbound-14-hubspot-conference

#INBOUND14 Takeaways for Marketing Professionals

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ZoomInfo had the opportunity to attend Hubspot’s INBOUND 2014 conference in Boston, MA. The team listened to many educational and inspirational sessions throughout the conference and look forward to sharing key takeaways with you over the next few weeks.

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Check out a few takeaways for marketing professionals from #INBOUND14:

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