Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading
Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading
Last week, ZoomInfo sponsored and attended the B2B Content2Conversion Conference in Scottsdale, Arizona. At the conference, we networked with other B2B marketers and attended sessions, where we gained insight from industry leaders.
ZoomInfo is attending The Live RampUp Summit at the Santa Clara Convention Center on February 26!
Have you registered for the Live RampUp Summit Yet? We’ll be there, along with over 1500 attendees!
ZoomInfo is sponsoring The MarketingSherpa Email Summit in Las Vegas, NV February 23-26!
Have you registered for the Marketing Sherpa Email Summit yet?
ZoomInfo is sponsoring The B2B Content2Conversion Conference in Scottsdale, AZ February 16-18!
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
Grow Your Marketing Database
Marketing databases decay rapidly because of how often people change jobs or titles, companies go out of business, or mergers occur. In fact, up to 25% of most B2B database contacts contain critical errors and 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate (source: Data Decay: Is Your Database Full of Rotten Apples? [infographic]).
As a marketer, it’s your job to generate leads and continue to grow your marketing database. If you don’t already have a strategy in place, here are some you can implement.
When was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.