Category Archives: Best Practices

healthy-database

6 Types of Email Addresses to Remove From Your CRM

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healthy-databaseWhen was the last time you cleansed and scrubbed your database? If it’s been a while or you don’t actually know, you could be in trouble. The health of your database is not something to ignore. By emailing unengaged, unverified contacts, you’re putting your organization’s Sender Score at risk, which could lead to your IP address being blacklisted.

Check out the types of email addresses you should remove from your CRM immediately:

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improve-sales

5 Ways to Improve Your Sales Performance

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improve-sales-performanceAs a sales rep, hearing, “I don’t have time right now,” “Contact me later,” and “I’m not interested,” isn't uncommon. There are many possible reasons your contacts don’t want to have a conversation with you.

Check out some of the possibilities below to find out how you can keep your leads on the phone and improve your sales performance:

You’re talking to the wrong person at the company

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5 Deadly Marketing Data Mistakes (and How to Avoid Them)

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ZoomInfo and Webmarketing123 recently held a webinar, "5 Deadly Marketing Data Mistakes (and How to Avoid Them)."

Check out the webinar and learn how to:

  • Deliver accurate reporting with a foolproof data hygiene system
  • Drive more leads with progressive profiling and smart data segmentation
  • Finally tie marketing performance to revenue

You can view the webinar slides below or listen to the recording here.

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Cold Calling: What You Need to Know Before Picking up the Phone

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As a B2B sales person, you know how difficult cold calling can be. Everyone calls you a telemarketer. They think you’re trying to trap them in a contract, right? Wrong! The truth is if you’re calling the right people with a message that’s relevant to them they’ll see value in what you offer and will even be glad that you called.

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Get Leads With the Right Sales Pitch

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Salespeople are in a tough spot. They have to inform leads about their products and services, how they will benefit from them, and get them to sign the check. They only get a few minutes to hit each of these points. No matter what you’re selling, your sales pitch can make or break a deal. Here are a few tips to get the conversation started on the right foot:

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Going Beyond the Business Card

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Marketers and sales people have depended on business cards for too long! You collect piles of contacts from trade shows, conferences, and other business events, which you have to manually input into a CRM. You keep the cards in heaping piles in case you need to refer back to them, but would you even be able to find the one you’re looking for?

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shark week

Target Leads like a Great White Shark

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Great white sharks are probably the most recognizable underwater predators because they've honed their skills over thousands of years. They've spent that time growing and evolving to get better at targeting their food sources. We’re going to teach you how you can target prospects like a great white shark. Companies need revenue to survive, which means that sales and marketing teams need to excel at targeting the right prospects to feed the bottom line with monetary “food”. Sales and marketing departments need to hone their skills and evolve their selling techniques to avoid sleeping with the fishes!

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Increase Conversion Rates with Targeted Landing Pages & Shorter Form Fields

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As a marketer, targeted landing pages with lead generation forms are your best friend. They let you capture information on people who are interested in your products and services – the people that are your most likely buyers.

So, how do you design a targeted landing page and a form that your prospects will fill out so you can move them further into your sales funnel?

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improve-email-campaigns

Improve Your Email Campaigns by Removing Zombies from Your Marketing Database [infographic]

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improve-email-campaigns

Marketers are always looking for ways to improve their email campaigns and generate quality leads. But if you’re emailing unengaged leads, known as email zombies, you could actually be hurting your deliverability rates and Sender Score.

An email zombie is defined as a lead that engaged with your organization at some point by opening your marketing emails, but hasn’t for a period of time. Sending messages to an email zombie puts your organization's IP address at risk of being blacklisted, preventing you from deploying any emails at all.

According to Return Path’s Global Email Deliverability Benchmark Report, only 81% of permission-based emails sent globally make it into email recipients’ inboxes. Additionally, one out of every five emails lands either in a spam or junk folder (7%) or go missing, which usually means these messages are blocked by ISP-level filtering (12%). This means that nearly 20% of emails are undelivered, hurting the deliverability of your email campaigns.

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