Case Study: Data Services Triples Eloqua’s Sales Leads

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This is a guest blog from Anna Glushkovsky, Eloqua Database Marketing Manager, discussing her experience with ZoomInfo data services.

Ask for What You Need (and get it delivered!)

Many list buyers become frustrated when data vendors only offer standard packages. Any special requests for out of the ordinary searches or selects can result in a lot of time-sapping miscommunications and swirl.

Not at all the case with ZoomInfo. These folks know everything about their data — how it’s tagged, fielded, verified and everything that’s possible in terms of list building. They are data experts and can deliver requests for data in less than half the time of their competitors — and at a cost per lead that’s a fraction of others’ rates. Best of all, they were willing to meet our unique and advanced requests . . . and that’s precisely what gives ZoomInfo the competitive advantage.

Our ROI with ZoomInfo Data Services has been staggering. Learn about the list we bought and our results in this success story.

When we buy lists, we are laser focused on data quality. In fact, we measure data quality by the 4 C’s: complete, current, correct and consistent (more about that on our blog, “The High Cost of Bad Data”). ZoomInfo delivers – on both the lists we ask for, and the high data quality we need.

Read more about Eloqua’s success with ZoomInfo data services (PDF).

Thanks for the great post, Anna!

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