As illustrated in our previous post, the ability to offer a sample list for testing is key to knowing to what degree the trash fills your database and to what degree your data provider will be able to help.
So your company has already tested a sample of data from ZoomInfo, what happens next?
Consider the story of Kronos Corporation, a leading workforce management firm, who approached ZoomInfo with a significant database of HR, Finance and Operations executives in target companies that had accumulated over many years. The problem however, was that the data set included key contact names and titles but had no email addresses to complete the records.
We took their prospect list and through our thorough append process we were able to match the companies and people in the list with the correct information in our database. Email address information for the matched contacts was then updated to complete their database records.
After the append, Kronos reported dramatic improvement in database quality, defined by higher campaign effectiveness and increased marketing ROI. Overall ZoomInfo was able to add 100,000 new targeted and profiled email addresses, and since then we’ve helped them with 10 append projects to update all segments of their database.
Can we help you like we helped Kronos? Click the link to learn more about ZoomInfo’s solutions and what we can do for you!
At ZoomInfo we have a whole range of solutions that can be applied to your unique situation. Whether you are looking at an entire database of outdated contacts, missing information or just a gaping revenue hole, ZoomInfo has aided many clients in solving their issues and helping them on the track to a healthy return on investment. The following is a series on some of the ways we have helped companies grow.
Part I: Test Before You Invest
As ZoomInfo’s maestra of data Anncy Graziano has told us in the past, the first step in purchasing data is to test what you are about to buy. In a world where no data is perfect (though ZoomInfo is working day and night to change this) it is imperative that you have a sample to test against – not only your data but the data you are buying as well.
Consider the following situation.
A major computer company approached us with a problem. They had a massive prospect database that was missing a significant amount of decision-makers, which rendered it utterly impotent.
How could we help them?
This company was selling to small/medium businesses (SMB) firms that were large enough to require their technology solutions. We pulled a sample list for them from our database that centered on IT decision-makers such as Vice-President Technology, Director of IT and MIS Manager.
We further refined this list to focus on those companies of less than $50 million dollars in revenue and less than 500 employees, the “sweet spot” for this company and where they experienced their highest ROI.
The exported list numbered 10,000 contacts and was free for them to test within their database. They had a 24 hour turnaround on this list and purchased a full list of 35,000 contacts and had the highest returning direct marketing campaign in company history.
This is but one way ZoomInfo’s data solutions can help your business. Visit ZoomInfo’s product page to see our full offerings and what we may be able to do for you!