Best Practices - Tips, Strategy and Tools

email-marketing-campaigns

10 Tips on Improving Your Email Marketing Campaigns

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Email marketing campaigns are an essential component of any marketing strategy. They’re a way to communicate with your contacts, build relationships with prospects, collect important data, and help increase marketing ROI. In fact, for every $1 spent on email marketing, $44.25 is the average return (source: Experian). To execute a successful email marketing campaign, it’s crucial to pay close attention to your target audience and the message you’re sending. A “batch and blast” approach only leads to your recipients deleting your messages. Continue reading

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lead-forms

Improve Your Inbound Marketing Campaigns by Shortening Your Lead Forms [infographic]

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Shorter Lead Forms = Higher Conversion Rates

Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:

  • Short (5 fields) conversion = 13.4%
  • Medium (7 fields) conversion = 12%
  • Long (9 fields) conversion = 10%

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improve-conversion-rates

How Shorter Lead Forms Improve Conversion Rates

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Name, email address, company. What else do you really need? If your goal is to improve conversion rates, don’t ask for too much information. As a marketer, you want to learn about your prospects so you can create targeted campaigns. However, you can still collect important demographic and firmographic information without asking for it. Continue reading

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