Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading
Shorter Lead Forms = Higher Conversion Rates
Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:
- Short (5 fields) conversion = 13.4%
- Medium (7 fields) conversion = 12%
- Long (9 fields) conversion = 10%
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
The importance of targeted campaigns
Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient.
Lying deep within the thousands of contact records in your CRM and marketing automation are treasure troves of data on the people who interact with your brand, and more importantly those who buy. This data can help you generate more leads, shorten the sales cycle, and increase revenue.
In order to run successful campaigns, you need to make sure you’re not making non-data driven (“guessing”) decisions. If you’re making data-driven decisions, it’s important that your data is complete and accurate.