Last week, SiriusDecisions held their first Technology Exchange event in San Francisco. With more than 500 attendees and 31 sponsors, the energy was extremely high. The passionate experts made us all feel empowered to go forth and change sales and marketing for the better. Anything seems possible after learning new approaches and amplified abilities, which is why we put together a list of the top 5 key takeaways for you to print out and hang up at your desk. Continue reading
Marketers are always looking into the future trying to predict the next big trend. Naturally, marketers are always thinking about how they can make their campaign the next big thing. It’s in our blood. As 2015 comes to an end, it’s important to stay ahead of the curve and make sure you’re ready for 2016. Below are the top 8 trends that are going to have the biggest impact on the future of marketing (some are even impacting marketing now). Continue reading
The Importance of Buyer Personas
Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading
Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading
Shorter Lead Forms = Higher Conversion Rates
Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:
- Short (5 fields) conversion = 13.4%
- Medium (7 fields) conversion = 12%
- Long (9 fields) conversion = 10%
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
Use these 3 steps to build an account based marketing strategy:
Generate More of the Right Leads
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
- Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
- Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
- The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
- Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue