Buyer personas are defined as profiles of your best customers. In order to determine who to target and the best way to speak to these people, you need to identify your buyer personas. Uncovering the characteristics of your best buyers is critical for developing targeted content, product development, sales follow up, and anything related to customer acquisition and retention. In fact: Continue reading →
Did you know it’s a proven fact organizations that effectively align their sales and marketing teams win big? According to a report by Aberdeen, organizations that successfully aligned their sales and marketing teams experienced an average of 20% growth in annual revenue.
ZoomInfo and Salesfusion recently partnered for a webinar to discuss how data empowers sales and marketing alignment. Watch the webinar below.
Webinars are a great way to provide thought leadership and educational content in a visual way to your audience. Oftentimes, webinars are presented on a specific date at a certain time and are recorded for those who couldn’t attend. They’re a great strategy for lead generation and branding, as well as positioning your company as an industry expert. Continue reading →
Have you ever started to fill out a lead form, but got to the point where it was too long and you either gave up or put in fake information? Most visitors are the same way, which can have a severe impact on your marketing campaigns and the bottom line. According to a recent study by Marketo, reducing the number of fields on lead forms from nine to five improved conversion rates by 34%. Additionally:
Webinars are a great way to generate more leads for your organization and provide you with an opportunity to educate people about your products and services, as well as position yourselves as thought leaders in the industry. Although webinars take time and effort on your part, the preparation time is far less than hosting a physical event, they’re more cost effective, and you can repurpose the content.
Account based marketing (ABM) is the focus of aligning sales and marketing efforts on the accounts most likely to generate revenue or meet other strategic goals. The process is an approach to qualifying and targeting leads before you market to them.
One of the biggest challenges B2B marketers face is lead generation. Without leads, a company wouldn’t exist. Leads eventually turn to sales, resulting in boosted revenue and growth. Additionally, you need to make sure you’re targeting the right people and generating quality leads. So, where do you start?
An effective sales process is the key to increasing revenue and growing your company. But what makes the sales process effective?
Lead response time: You’re 7x more likely to have a meaningful conversation within the first hour of responding to a lead
Lead nurturing: Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost per lead (CPL), however 65% of companies still haven’t established lead nurturing programs
The best sales people: The best sales reps are 205% better at qualifying leads and are able to reach decision makers faster
Sales and marketing alignment: Companies where sales and marketing are aligned achieve 25% more revenue
It’s hard to believe the year is almost over and 2015 is right around the corner. At this point in the year, smart marketers know that in order to stay ahead of the competition they must be aware of the anticipated B2B marketing trends for 2015 and adjust their strategies accordingly. Check out these 3 B2B marketing trends to watch for in 2015.
Have you ever received an email that was so irrelevant, you asked yourself why you’re even on the sender’s contact list? This happens more often than you think and is the result of either a non-data driven marketing strategy or data that’s incomplete and inaccurate. If you’re looking to convert leads and increase revenue, your marketing campaigns must be targeted and relevant to the recipient.