Author Archives: Ipshita Jain

About Ipshita Jain

Ipshita is managing ZoomInfo Connect that helps Small Businesses grow and retain their prospects. Prior to ZoomInfo, she has led various Product and Marketing functions at leading organizations as well as at the two companies she founded.

Are You a Data-Driven Marketer?

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

If you are a marketer or a person working in technology sector, you must have come across the phrase “Big Data” numerous times. Around 2011, McKinsey coined the term “Big Data” but the concept would not be new to anyone who has been present in the internet era. While everybody is talking about Big Data, we are also trying to understand what it means for our businesses. For a business in healthcare, it might mean predicting an epidemics even before it might occur; for a business in manufacturing, it might help improve the productivity; for a retail business, it might help in telling us beforehand which product would do well even before they are produced. And so on… Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Exciting Product Release for ZoomInfo Connect!

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Some of you might remember my post from a few months back here. Last few months, we have been hard at work, trying to build a better product that can help Small Businesses in their lead generation efforts. We conducted a number of surveys (thanks to all of you who took time out to fill it!) and talked to a number of our Connect customers to better understand their usage and needs. This is only the first step in making the product better. We are committed in helping your businesses grow, and we would love to hear from you, if you have any further suggestions. ZoomInfo Connect is a growing community of users, and if you are interested in finding more about it, give us a call or write to us.

Today we are releasing a few features and here is a brief highlight of what you will find in your product today -  Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Key LinkedIn analytics to gain your page insights

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

LinkedIn recently launched a new analytics tab for the company pages that can be quite helpful if you want to understand your page’s performance better and use it to drive prospects to your business. Even before LinkedIn launched analytics tab, it provided page insights for the company pages. However, the insights were not as detailed as the analytics and page insights are now. In fact, there are a few elements such as clicks, likes, engagement %, that are common to both analytics and page insights. It might be that eventually LinkedIn would combine these two and make one page, but for now, I thought it would be helpful for our readers to make a note of few metrics that can help them understand the useful metrics for their pages.

Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Use A/B or split testing for Facebook Ads

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

If you have been working in a function such as web development or marketing, chances are that you have used A/B testing, also known as split testing, in one of your projects. A/B testing is a methodology, especially popular in advertising, that uses randomized experiments with two variants, A and B, in a controlled experiment.

Like most other online advertising, Facebook ads can be difficult to master. But with the help of A/B testing, you can soon start getting insights that would help you create better campaigns, and next time you want to run an ad on Facebook, you will spend lesser and lesser time creating successful ads.

In this post, I will walk you through all the nitty-gritties you need to know about conducting an A/B testing with your Facebook ad – Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Before you build prospect list, Build a customer profile

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Identifying the right audience is the most important step in the process of finding new customers, prospects or leads. Without knowing your audience, you would not know where to look for them. Once you know what you should be looking for, you can use some of the awesome tools that ZoomInfo has to offer to build the most effective marketing campaigns and target your prospects like you could never before. So how do you go about building your ideal customer’s profile? What parameters can you use to filter a large database in order to build a targeted marketing and sales leads list?

If you have been in business for some time, most likely you have at least a few customers already. Before you look anywhere else, start by thinking about your existing customers. Following questions would help you get to the answers you need to build your buyer’s persona – Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Sales Presentations: how to make a big impact?

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

We all like to insert numbers when making a presentation, whether it is to a client, a prospect or someone internal in the company. Numbers provide factual evidence to any argument, and that is why everybody loves to include numbers in a presentation. But the question here is whether you are presenting the numbers in a way that they would make the impact that you are actually hoping for?

Let me walk you through an example that would illustrate my point better – Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Revisiting the basics of lead generation

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Lead generation or, in other words, finding new customers, is essential for any business to survive. But every now and then, I believe it is a good idea, for any organization, to revisit its lead generation strategies. One of the ways I like to think about it is by going over a list of all the possible strategies that might be available for lead generation. The marketing team at ZoomInfo thought that it would be a great idea to compile this list and make it available to our readers as well. While many of us might be the lead generation ninjas, it never hurts to go through the ever evolving lead generation strategies once again.

The new guide that we have published covers all the basic concepts of lead generation, including ‘what is a lead?’ and ‘how to define a lead for your organization?’. I would encourage you to download this free resource and use it as best as possible, but I would also like to give a sneak peek of our latest guide. Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

ZoomInfo for Small Businesses

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

One of the biggest challenges Small Businesses face is acquiring new customers or leads. Having once been a small business owner myself, I couldn’t emphasize this more. You might have heard about many strategies and tools that are available in the market for lead generation. But the problem is that as a small business, working with these tools is often difficult, as you have a number of limitations, such as finite manpower, infrastructure constraints and limited budget. Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Three content marketing lessons from B2Cs

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest

Preface - Historically, marketers have approached B2B and B2C marketing strategies very differently. But the past decade has witnessed some key technological developments and trends, such as Internet and Social Media, which is making marketers revisit their approach to B2B and B2C marketing once again. With the rise of Internet and Social Media, businesses are observing a rising wave of ‘Content Marketing’. B2Cs were the early adopters of content marketing, but B2Bs are catching up and the margin between the two is diminishing at a fast rate. Before I continue any further, I first want to share a little about my background.
Continue reading

EmailGoogle+FacebookTwitterLinkedInReddittumblrDiggPinterest